Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Proadept Academy Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities 1\. Lead Generation \& Prospect Acquisition. * Generate qualified leads through digital advertising, online research, social media, landing pages, and other relevant channels. * Explore suitable lead\-generation platforms, communities, and digital channels to expand our reach. * Maintain accurate lead databases and track lead sources, enquiry status, and campaign performance. 2\. YouTube Ads Creation \& Management * Create and manage YouTube advertising campaigns to promote Proadept Academy’s courses. * Develop engaging video ad concepts, hooks, scripts, headlines, and calls to action that encourage viewers to enquire about our programmes. * Work with available video assets and basic editing tools to prepare compelling advertising creatives. * Set up and optimise YouTube video campaigns through Google Ads. * Assist in managing Google Ads and Meta Ads campaigns for lead generation. * Conduct audience research, competitor analysis, and campaign testing. * Monitor advertising budgets and optimise campaigns to generate quality leads at an efficient cost. * Track key metrics such as cost per click (CPC), click\-through rate (CTR), conversion rate, and return on ad spend (ROAS). * Graduate in any discipline preferred. * candidates with a degree in Marketing, Business Administration, Commerce, or Mass Communication are preferred. * 3\+ years of experience in lead generation, digital marketing, performance marketing, or a related role preferred. * Practical knowledge of YouTube Ads creation and campaign management through Google Ads. * Ability to create or coordinate engaging video ad creatives and persuasive advertising copy. * Familiarity with Google Analytics, lead\-tracking spreadsheets, CRM tools, and conversion tracking is an advantage. * Good analytical, organisational, communication, and problem\-solving skills. Ability to work independently, manage deadlines, and collaborate effectively in a remote environment. Work Location: Remote Work Location: Remote, India Availability: Full time

Required Skills \& Qualifications Experience: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Social Media Marketing, Analytics, Performance Marketing Salary: INR 15000 - 25000 per monthly