Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Divit Home Healthcare Job Category: Digital Marketing Roles & Responsibilities: We are looking for a Digital Marketing Executive to manage and grow the online presence of our Home Healthcare company and generate qualified patient enquiries. Key Responsibilities * Develop and execute digital marketing strategies for home healthcare services. * Manage social media platforms such as Instagram, Facebook, TikTok, LinkedIn, and Google Business Profile. * Create and manage Meta Ads and Google Ads campaigns for patient lead generation. * Generate qualified leads for home nursing and healthcare services. * Monitor, follow up, and coordinate leads with the sales/business development team. * Create engaging healthcare\-related content, including posts, reels, videos, stories, and promotional campaigns. * Develop monthly social media content and advertising plans. * Promote services such as: * Home Nursing * Elderly Care * Post\-Hospitalization Care * Long\-Term Nursing Care * Doctor Home Visits * School Nursing Services * Healthcare Support Services * Manage and update website content and landing pages. * Improve online visibility through SEO and Google Business Profile activities. * Monitor competitors and healthcare market trends in Dubai. * Track campaign performance, leads, enquiries, and conversion rates. * Prepare weekly and monthly digital marketing reports. * Work closely with the management and sales team to achieve monthly lead\-generation targets. Key Performance Indicators * Number of qualified patient leads generated. * Cost per lead. * Lead\-to\-patient conversion rate. * Monthly enquiry growth. * Social media engagement and growth. * Website traffic and enquiries. * Advertising campaign performance and ROI. Work Location: In person Work Location: Dubai, DU, United Arab Emirates Availability: Full time

Requirements * Diploma or Bachelor’s degree in Digital Marketing, Marketing, Business, Communications, or a related field. * Minimum 1–2 years of digital marketing experience, preferably in healthcare or a service\-based company. * Strong knowledge of Meta Ads and Google Ads. * Experience in generating leads through digital marketing. * Good knowledge of Instagram, Facebook, TikTok, LinkedIn, and Google Business. * Basic knowledge of SEO and Google Analytics. * Good content\-writing and communication skills. * Knowledge of Canva, CapCut, Photoshop, or similar tools is an advantage. * Creative, proactive, target\-oriented, and able to work independently. * UAE healthcare digital marketing experience will be an advantage. Location: Dubai, UAE Job Type: Full\-Time Salary: AED 3000\- AED 4000 Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: AED 3000 - 4000 per monthly