Digital Marketing Manager

Job Title: Digital Marketing Manager Company: SB Infowaves Job Category: Digital Marketing Roles & Responsibilities: Job Title: Digital Marketing Manager We are passionate about delivering innovative and data\-driven marketing solutions. As a Digital Marketing Manager, you will lead and manage 360\-degree digital operations, focusing on performance marketing, ad spending, analytics, and overall digital strategy to drive measurable results and ROI. Key Responsibilities * Strategy and Planning: * Develop and implement a comprehensive digital marketing strategy covering performance marketing, SEO, SEM, social media, email marketing, and content marketing. * Define KPIs for each channel and align marketing objectives with overall business goals. * Performance Marketing and Ad Management: * Manage end\-to\-end performance marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others. * Optimize campaigns for maximum ROI, leveraging A/B testing, audience targeting, and data\-driven decisions. * Analyze ad performance metrics like CTR, CPC, CPA, and ROAS, and refine bidding strategies accordingly. * Implement retargeting and remarketing strategies to increase conversions. * Analytics and Reporting: * Use tools like Google Analytics, Google Data Studio, and SEMrush to monitor and analyze campaign performance. * Generate insightful reports with actionable recommendations and present them to stakeholders. * Track the performance of paid and organic campaigns and provide suggestions for improvement. * SEO and Website Optimization: * Develop and execute on\-page and off\-page SEO strategies to improve organic traffic and rankings. * Collaborate with the development team to optimize website speed, usability, and mobile responsiveness. * Content and Social Media Management: * Oversee the content marketing strategy to align with SEO and lead\-generation goals. * Manage social media accounts to build brand awareness, engagement, and audience growth. * Plan and execute influencer marketing campaigns to amplify brand reach. * Team Leadership and Collaboration: * Lead a team of digital marketing professionals, including content creators, social media managers, and performance marketing specialists. * Collaborate with cross\-functional teams (sales, product, and design) to ensure marketing strategies align with broader business objectives. * Qualifications and Skills: * Bachelor's or Master's degree in Marketing, Business, or a related field. * Proven experience in managing 360\-degree digital marketing operations, with a strong focus on performance marketing. * Expertise in ad platforms (Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads) and analytics tools (Google Analytics, Data Studio, etc.). * Strong understanding of SEO, SEM, email marketing, content marketing, and social media strategies. * Proven experience in managing significant ad budgets with a focus on ROI and ROAS. * Exceptional analytical skills with the ability to interpret complex data and make data\-driven decisions. * Excellent leadership, communication, and project management abilities. Work Location: In person Work Location: WB, India Availability: Full time

Benefits: Experience: Key Skills: Digital Marketing, SEO, SEM, Google Ads, Content Marketing, Analytics, Email Marketing, Performance Marketing Salary: INR 500000 - 800000 per yearly