Digital Marketing Executive

Job Title: Digital Marketing Executive Company: GoodSpace AI Job Category: Digital Marketing Roles & Responsibilities: \#\# About the Role We seek a Performance Marketing Specialist with 3–4 years in Google Ads and LinkedIn Ads. The role involves driving website traffic, generating B2B leads, and enhancing campaign performance. Candidates must manage campaigns independently, analyze data, optimize budgets and audiences, and prepare performance reports. Experience in B2B lead generation and tech/electronics is beneficial. \- \\Google Ads\\: Plan, create, manage, and optimize Search, Display, and Performance Max campaigns. Conduct keyword research, competitor analysis, and search\-term analysis. Manage keyword targeting, match types, negative keywords, bidding, budgets, and ad copies. Optimize campaigns for CTR, CPC, CPL, conversion rate, and lead quality. Identify underperforming elements and implement corrective actions. Monitor and optimize campaigns based on performance and business objectives. \- \\LinkedIn Ads\\: Plan and execute LinkedIn lead\-generation campaigns targeting relevant B2B audiences. Build audiences based on job titles, industries, company size, seniority, location, and other parameters. Create and test different ad formats, creatives, messaging, and Lead Gen Forms. Monitor CPL, CTR, conversion rate, lead quality, and qualified\-lead performance. Continuously optimize campaigns based on audience and lead\-quality data. \- \\Analytics \& Reporting\\: Track and analyze campaign performance across Google Ads and LinkedIn Ads. Prepare weekly and monthly performance reports with key insights and recommendations. Monitor metrics including impressions, clicks, CTR, CPC, conversions, CPL, conversion rate, and qualified leads. Analyze campaign performance against targets and identify opportunities for improvement. Work with sales/business teams to evaluate lead quality and conversion from lead to opportunity. Maintain accurate campaign and performance dashboards. \- \\Lead Generation \& Conversion Optimization\\: Develop and execute strategies for B2B lead generation and website traffic growth. Work with content/design teams to develop high\-performing ad creatives and messaging. Coordinate with website teams to improve landing pages and conversion rates. Implement A/B testing for ads, audiences, landing pages, and offers. Focus on generating qualified leads rather than simply maximizing lead volume. \- Independent campaign management. Work Location: Delhi, India Availability: Full time

\#\# Requirements \- Strong experience with Google Ads and LinkedIn Ads. \- Experience with Google Analytics 4 (GA4\) and Google Search Console. \- Experience with Excel/Google Sheets for campaign analysis and reporting. \- Experience with Looker Studio or similar reporting/dashboard tools. \- Google Ads and/or LinkedIn certifications are a plus. \- Experience in B2B performance marketing. \- Experience marketing technology, electronics, SaaS, industrial, or professional services businesses. Key Skills: Digital Marketing, SEO, Google Ads, Analytics, Performance Marketing Salary: Not disclosed