Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Shopalyst Job Category: Digital Marketing Roles & Responsibilities: About the Role Responsibilities • Monitor industry trends to develop effective outbound and inbound marketing campaigns for the company. Research, analyze, and test to improve our website's ranking, including link building, keyword planning, and content strategy. • Manage paid search campaigns, track and analyze website analytics, and monitor industry trends • Manage leadgen and PPC campaigns across Google, Meta and LinkedIn. • Collaborate closely with the sales team to ensure a smooth handover of marketing qualified leads (MQL) and maintain accurate and updated customer information in the CRM system. • Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics. • Have working knowledge of keyword research, search engine algorithms, campaign management, and bid management. Work Location: Bengaluru, Karnataka, India Availability: Full time

Qualifications • Minimum of 3 years of work experience as a SEO/SEM/PPC specialist in a B2B/SaaS company or a Digital Marketing Agency. • Experience and domain knowledge in Digital Advertising \& e\-Commerce preferred. Key Skills: Digital Marketing, SEO, SEM, Content Marketing, Analytics Salary: Not disclosed