Digital Marketing Lead

Job Title: Digital Marketing Lead Company: Goodstart Early Learning Job Category: Digital Marketing Roles & Responsibilities: Role: Digital Marketing Lead Goodstart Early Learning is seeking an experienced Digital Marketing Lead to lead our digital marketing program of work, that spans website management, conversion optimisation, digital experience design, and emerging technologies In this senior leadership role, you'll work closely with the Head of Marketing to develop the digital marketing strategy, driving performance and continuous improvement of Goodstart's digital marketing ecosystem, including our websites, digital platforms, and acquisition campaigns. You'll work across the business to create seamless digital experiences that increase engagement, generate leads and connect families with our services You'll play a pivotal role in developing a high\-performing digital marketing program that supports customer acquisition, strengthens our brand and delivers an exceptional digital experience for families and stakeholders. Key responsibilities include: * Lead and deliver Goodstart's digital marketing strategy annual program of work. * Manage Goodstart’s websites, CMS, content updates and monthly releases. * Manage website enhancements and projects from concept through to testing and deployment. * Improve website performance, user experience, accessibility and conversion rates. * Using a range of techniques to drive qualified digital traffic, generate leads, and support customer acquisition – including SEO, SEM, Google tools. * Monitor and report on digital marketing performance, ROI and campaign effectiveness. * Use customer insights and analytics to continuously improve digital performance. * Partner with stakeholders across the business to align digital initiatives with organisational priorities. * Manage agency and vendor relationships. * Lead and develop team members to create a high\-performing and collaborative culture. What Goodstart can offer you: Supporting our people and protecting our children Work Location: Murarrie, Australia Availability: Full time

* Salary packaging benefits available through AccessPay (eligibility applies) * Access to discounted childcare (up to 15%) * Fitness Passport \- access to gyms and pools for you and your family at a heavily discounted price * Discounted health care and access to employee wellbeing program with BUPA * Exclusive discounts on travel, gym memberships, Apple and Dell products, and more. * Free annual flu shot (optional) * Option to purchase extra leave for even greater work life balance * First Nations Support and Cultural Leave * Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes * Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years. You’ll bring to the table: We’re an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We’re also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection. Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe, and are safeguarded from abuse, neglect and harm. As a Child Safe Organisation, all of our candidates must have or obtain a valid working with children check along with Certificate of Completion for the National Child Safety Foundation Training, completed via Geccko platform Key Skills: Digital Marketing, SEO, SEM, Analytics, Email Marketing Salary: AUD 85650 - 96355 per yearly