Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Vishant Solutions Private Limited Job Category: Digital Marketing Roles & Responsibilities: Company Description Vishant Solutions Private Limited focuses on engineering smarter infrastructure for connected, secure, and future\-ready enterprises. The company designs and implements technology solutions that help organizations optimize operations and enhance digital capabilities. By integrating advanced security measures and scalable infrastructure, Vishant Solutions supports businesses in adapting to evolving market demands. Team members collaborate with clients across industries to create resilient, high\-performance enterprise environments. Role Description We are seeking a results\-driven Digital Marketing Customer Insights Executive to develop and execute digital marketing campaigns while analyzing customer behavior, market trends, and campaign performance. The role will be responsible for generating actionable insights that improve customer engagement, brand awareness, lead generation, and overall business growth. Key Responsibilities * Plan, execute, and optimize digital marketing campaigns across social media, email, search engines, and display advertising. * Manage company websites, landing pages, and digital content to improve user experience and conversions. * Develop and implement SEO and SEM strategies to increase online visibility and traffic. * Create marketing content aligned with brand guidelines and business objectives. * Monitor digital marketing metrics and prepare performance reports with recommendations. * Ability to use canva/photoshop/coreldraw to produce attaactive designs, creatives and commercials. Knowledge  of AI tools to generate and edit deliverables. Knowledge to edit deliverables generated by AI. * Collect, analyze, and interpret customer data from multiple sources. * Conduct market research, competitor analysis, and customer surveys. * Identify customer trends, behaviors, preferences, and segmentation opportunities. * Generate customer insights to support marketing, sales, and product strategies. * Develop dashboards and reports to track customer engagement, retention, and campaign ROI. * Present findings and recommendations to stakeholders. Work Location: Bhubaneshwar, Odisha, India Availability: Full time

Qualifications * Bachelor's or Master’s degree in Marketing, Engineering, Business, Data Analytics, Communications, or a related field. * 2\-0-3 years of experience in digital marketing, marketing analytics, or customer insights. * Proficiency in Microsoft Excel and data analysis techniques. * Excellent communication, presentation, and problem\-solving skills. Interested candidates may share their updated CV, highlighting relevant projects, brands handled, technical skills, current salary, expected salary, and notice period. Key Skills: Digital Marketing, SEO, SEM, Analytics Salary: Not disclosed