Digital Marketing Manager

Job Title: Digital Marketing Manager Company: ParaFit India LLP Job Category: Digital Marketing Roles & Responsibilities: Job Description: Junior Digital Marketing Executive ParaFit India helps individuals maintain a healthy lifestyle in a busy world by offering nutritious and delicious customized diet plans delivered directly to their doorstep. The company’s expert nutritionists design meal plans tailored to individual fitness goals, making healthy eating convenient and sustainable. ParaFit focuses on combining taste with balanced nutrition and promoting a supportive, goal-oriented approach to health and fitness. Role Description ParaFit India is looking for a result-oriented Junior Digital Marketing Executive to support and execute digital marketing campaigns focused on lead generation, customer acquisition, website traffic, and business growth. The candidate will be responsible for assisting with Google Ads, Meta Ads, on-page and off-page SEO, campaign performance tracking, and Return on Ad Spend (ROAS) analysis. Key Responsibilities * Plan, execute, monitor, and optimize Google Ads campaigns, including Search, Display, and other relevant campaign types. * Conduct keyword research and competitor analysis to identify advertising opportunities. * Manage campaign budgets, bidding strategies, targeting, and ad performance. * Optimize campaigns to improve clicks, conversions, lead quality, and customer acquisition. * Monitor key metrics such as CPC, CTR, CPA, conversion rate, and cost per lead. 2. Meta Ads Management * Create, manage, and optimize paid advertising campaigns on Facebook and Instagram through Meta Ads Manager. * Develop audience targeting strategies based on customer interests, demographics, and behavior. * Conduct A/B testing of ad creatives, headlines, audiences, and landing pages. * Monitor campaign performance and make data-driven adjustments to improve results. * Focus on lead generation, website conversions, customer acquisition, and retargeting campaigns. * Support ethical link-building activities to improve website authority. * Identify relevant websites and opportunities for quality backlinks. * Conduct backlink analysis and competitor SEO research. * Monitor keyword rankings, domain authority indicators, and organic traffic growth. * Track and analyze Return on Ad Spend (ROAS) across Google Ads and Meta Ads campaigns. * Calculate ROAS by comparing attributable revenue with advertising expenditure. * Monitor advertising spend, revenue, conversions, CPA, and overall campaign profitability. * Identify underperforming campaigns and recommend optimization strategies. * Prepare regular performance reports highlighting campaign results, spending, and improvement opportunities. * Use Google Analytics 4 (GA4), Google Tag Manager, Google Ads conversion tracking, and Meta Pixel where applicable. * Monitor website traffic, landing-page performance, user behavior, and conversion data. * Assist with tracking leads, purchases, and other important marketing actions. * Identify opportunities to improve conversion rates and reduce customer acquisition costs. * Prepare daily, weekly, and monthly digital marketing performance reports. * Track campaign budgets and ensure advertising expenditure is monitored effectively. * Conduct competitor research and identify new performance marketing opportunities. * Coordinate with internal teams for landing-page requirements, campaign offers, and marketing creatives when needed. * Result-oriented and comfortable working with numbers and campaign data. * Interested in paid advertising, SEO, website conversions, and performance optimization. * Willing to learn new digital marketing tools and advertising strategies. * Focused on improving lead quality, reducing acquisition costs, and increasing measurable business results. Work Location: In person Work Location: Delhi, India Availability: Full time

Qualifications & Skills * Basic to intermediate knowledge of Google Ads and Meta Ads Manager. * Understanding of performance marketing, paid campaign optimization, and lead generation. * Knowledge of on-page SEO, off-page SEO, keyword research, and backlink building. * Understanding of ROAS, ROI, CPC, CTR, CPA, conversion rate, and cost per lead. * Familiarity with Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking. * Strong analytical, problem-solving, and reporting skills. * Ability to work with spreadsheets and interpret campaign performance data. * Good communication, time management, and organizational skills. * A degree or diploma in Marketing, Digital Marketing, Business, or a related field is preferred. * Internship, certification, or practical project experience in digital marketing is an advantage. Preferred Candidate Profile Benefits: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: INR 40000 - 50000 per monthly