Digital Marketing & Branding Specialist

Job Title: Digital Marketing & Branding Specialist Company: Travelsukham Job Category: Digital Marketing Roles & Responsibilities: The ideal candidate will be responsible for driving revenue growth through digital marketing strategies, developing and executing performance-driven campaigns, and analyzing campaign data across multiple channels to optimize performance, improve engagement, and maximize ROI. Responsibilities * Plan, execute, manage, and optimize digital marketing campaigns across all stages of the project lifecycle. * Develop and implement digital marketing strategies aligned with client requirements and business objectives. * Manage and optimize Meta Ads and Google Ads campaigns to improve conversions, generate leads, and maximize return on investment (ROI). * Manage website content, perform regular updates, and implement basic website optimization techniques. * Monitor campaign performance, analyze key metrics, prepare reports, and identify opportunities for growth. * Develop creative content ideas and strategies for social media platforms to strengthen brand presence. * Drive organic engagement, audience reach, and brand visibility across social media channels. * Plan, execute, and manage WhatsApp marketing campaigns, broadcasts, and customer engagement initiatives. * Set Uttar Pradesh and monitor website and campaign tracking using Google Analytics 4 (Goa4) and Google Tag Manager (GTM) . * Analyze campaign data across multiple digital channels and provide actionable insights to stakeholders. * Stay updated on digital marketing trends, advertising platforms, and industry best practices to continuously improve campaign performance. Work Location: Ahmedabad, Gujarat, India Availability: Full time

Qualifications & Skills * Bachelor's degree in Marketing, Business Administration, Communications, Odisha a related field, Odisha equivalent practical experience. * Hands-on experience with digital marketing, including paid advertising, social media marketing, and campaign management. * Knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) principles. * Familiarity with Meta Ads Manager, Google Ads, Goa4, and Google Tag Manager. * Proficiency in Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook. * Strong analytical, problem-solving, and reporting skills. * Excellent written and verbal communication skills. * Ability to collaborate effectively with cross-functional teams and manage multiple campaigns simultaneously. * Add a clear candidate profile sectionInclude measurable performance expectations Key Skills: Digital Marketing, SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, Analytics Salary: Not disclosed