Assistant Manager Community & Social

Job Title: Assistant Manager Community & Social Company: SEGA Singapore Job Category: Digital Marketing Roles & Responsibilities: Assistant Manager Community \& Social – SEA You will be responsible for managing SEGA's key social media channels and supporting community engagement initiatives across Southeast Asia. Working closely with internal teams and external agencies, you will own day\-to\-day social media operations for major SEGA franchises, including Sonic the Hedgehog and Like a Dragon, ensuring engaging content, timely execution, and consistent channel performance. This is a hands\-on role for an experienced social media professional who understands gaming culture, takes ownership of their work, and thrives in a dynamic regional environment. Responsibilities * Own and manage designated social media channels for SEGA's franchises across Southeast Asia, including content planning, publishing oversight, community interactions, and channel performance. * Work closely with external agencies to develop and execute social media content calendars, campaigns, and ongoing channel activities. * Ensure social content is engaging, culturally relevant, aligned with brand guidelines, and tailored to each platform's audience. * Collaborate with internal stakeholders on shared social media channels, including Instagram and TikTok, to ensure coordinated planning and execution. * Oversee community engagement, including responding to player inquiries, moderating discussions, and maintaining a positive environment across social platforms and Discord. * Plan and execute social media and community activations, including competitions, livestreams, fan activities, and promotional campaigns. * Monitor channel analytics, campaign performance, social trends, and community sentiment, identifying opportunities to improve engagement and effectiveness. * Manage agency deliverables, timelines, content quality, and campaign execution to ensure activities are completed within agreed budgets and deadlines. * Collaborate with regional and global teams on content localisation, product launches, marketing campaigns, and franchise initiatives. * Support offline community activations, trade shows, and partner promotions where required. * Minimum 5 years of hands\-on experience in social media management, digital marketing, or community management, preferably with direct responsibility for managing brand social media channels. * Proven experience managing multiple social media platforms, Facebook, Instagram, TikTok, Discord. * Demonstrated ability to manage content calendars, coordinate agencies, execute campaigns, and analyse social media performance. * Strong understanding of social media best practices, platform trends, content formats, and audience engagement. * Genuine passion for video games and strong understanding of gaming culture and gaming audiences in Southeast Asia. * Strong written communication skills, with the ability to assess, adapt, and develop engaging social media content. * Good judgment in handling public\-facing communication, community interactions, and sensitive issues. * Highly organised, proactive, detail\-oriented, and capable of independently managing multiple channels and deadlines. * Comfortable working in a lean regional team and collaborating with internal stakeholders and external partners. * Proficient in English; additional languages such as Thai, Bahasa Indonesia, Vietnamese, or Japanese are an advantage. * Willingness to travel internationally when required. SEGA have evolved from pioneers of the video game industry into globally recognised developers and publishers, with teams around the world united by a passion for creating unforgettable entertainment. Our portfolio includes some of the industry’s most distinctive and enduring IP, supported by deeply passionate communities across the globe. Work Location: Singapore Availability: Full time

As the way players discover, experience and engage with games continues to evolve, community, digital platforms and direct relationships with our fans are becoming more important than ever. We are continuing to build new ways for players to connect with our games, our brands and with each other. Key Skills: Digital Marketing, Analytics Salary: Not disclosed