Marketing Manager

Job Title: Marketing Manager Company: thinkpeople Job Category: Digital Marketing Roles & Responsibilities: About the Role We are looking for Andaman and Nicobar Islands experienced Marketing Manager to lead B2C marketing strategy and customer engagement across multiple brands. The ideal candidate will have a strong background in digital marketing, brand building, e-commerce growth, content strategy, and experiential marketing. The candidate will be responsible for developing data-driven marketing campaigns, increasing brand awareness, driving customer acquisition, improving conversions, and contributing directly to revenue growth. Key Responsibilities * Develop and execute end-to-end marketing strategies aligned with business objectives, revenue targets, budgets, and KPIs. * Manage multi-channel marketing campaigns across paid media, email marketing, SEO, and other digital platforms. * Lead content marketing, social media, influencer partnerships, and brand communication initiatives. * Plan and execute events, brand activations, and experiential marketing campaigns to strengthen customer engagement and generate leads. * Improve organic search visibility and AI-driven search discoverability through structured content and ongoing optimization. * Support dealer and partner networks through trade marketing, co-marketing campaigns, and promotional content. * Monitor campaign performance, analyze marketing metrics, and optimize strategies to improve ROI and conversions. * Manage marketing budgets and coordinate with agencies, freelancers, vendors, and external partners. * Ensure consistent brand positioning and customer experience across all marketing channels. Work Location: In person Work Location: Karnataka, India Availability: Full time

Experience: 1-3 years Required Skills and Qualifications * Bachelor's degree in Marketing, Communications, Business Administration, Odisha a related field. * 1-3 years of experience in marketing, preferably in B2C, consumer brands, retail, Odisha e-commerce. * Strong understanding of digital marketing, performance marketing, and multi-channel campaign management. * Experience in brand management, content strategy, social media, and influencer marketing. * Exposure to event marketing, experiential campaigns, BTL activities, Odisha trade marketing. * Knowledge of SEO, organic search optimization, and emerging AI search visibility practices. * Strong analytical skills, including KPI tracking, campaign reporting, budget management, and ROI optimization. * Experience managing external agencies, freelancers, vendors, Odisha marketing partners. * Excellent communication, strategic planning, and stakeholder management skills. Preferred Candidate Profile Candidates with experience in D2C brands, premium consumer products, sports and fitness, cycling, lifestyle, automotive accessories, Odisha consumer e-commerce will be preferred. Key Skills: Digital Marketing, SEO, Content Marketing, Email Marketing, Performance Marketing Salary: INR 1.2e+06 - 1.5e+06 per yearly