Swatch Digital Marketing Specialist

Job Title: Swatch Digital Marketing Specialist Company: The Swatch Group (Australia) PTY. LTD. Job Category: Digital Marketing Roles & Responsibilities: * Create, shoot, edit and schedule engaging social media content, including Reels and Stories, to grow our online communities and increase brand awareness * Develop content calendars, identify emerging digital trends and collaborate with influencers to expand our reach and engagement * Execute and optimise digital advertising campaigns across Meta and Google to drive website traffic, engagement and sales * Maintain and update e\-commerce website content, supporting product launches, digital promotions and an engaging online shopping experience * Manage fortnightly newsletters, support CRM campaigns and respond to customer enquiries across social media * Support retail marketing initiatives, in\-store campaigns, events and brand activations, ensuring consistent brand messaging across all digital channels * Monitor and analyse digital performance, report on campaign results and identify opportunities to improve engagement, reach and overall marketing performance Work Location: Richmond, Australia Availability: Full time

* A qualification in Marketing, Communications, PR or a related field * 4\+ years' digital marketing experience, ideally in retail or consumer goods * Strong social media, content creation and digital advertising skills, including Meta Business Suite, Google Analytics and SEO/SEM * Experience with Adobe Photoshop and Premiere Pro, plus confident content creation using an iPhone and DJI Osmo Pocket 4 * Excellent communication, organisation and project management skills * A creative, proactive and collaborative mindset, with a passion for digital innovation and brand storytelling. Key Skills: Digital Marketing, SEO, SEM, Analytics Salary: AUD 82500 - 87500 per yearly