Social Media Manager

Job Title: Social Media Manager Company: TRENTON Job Category: Digital Marketing Roles & Responsibilities: Social Media Manager Trenton House of Brands is looking for a creative, proactive and results\-driven Social Media Manager to manage, grow and strengthen our digital presence across our portfolio of brands, including UGG, FitFlop, Holster, Hunter, TOMS and Dr. Martens. The successful candidate will be responsible for planning and creating engaging content, managing our social media platforms, growing our online communities and implementing digital marketing campaigns that increase brand awareness, website traffic, customer engagement and sales. Key Responsibilities 1\. Social Media Management and Growth * Manage and monitor all company social media platforms, including Instagram, Facebook and TikTok. * Develop strategies to grow our followers, reach, engagement and online communities organically. * Monitor comments, messages, mentions and customer interactions, ensuring timely and professional responses. * Track page performance, audience growth and engagement trends. * Identify opportunities to improve our social media presence and keep our brands relevant. * Develop monthly content calendars aligned with marketing campaigns, promotions, product launches and brand objectives. * Create engaging content, including posts, Reels, Stories, videos and promotional graphics. * Capture in\-house content featuring products, stores, staff, events and new arrivals. * Work with internal teams, influencers and external partners to coordinate content creation. * Maintain each brand's identity, tone of voice and visual standards. * Have practical knowledge and experience using Meta Ads Manager to create, manage and optimise Facebook and Instagram advertising campaigns. * Have knowledge and experience with Google Ads, including campaign setup, monitoring, optimisation and performance reporting. * Monitor advertising budgets, campaign results, audience targeting, click\-through rates and conversions. * Analyse campaign performance and recommend improvements to maximise return on advertising spend. * Support promotional campaigns designed to drive website traffic, online sales and store visits. 4\. Reporting and Performance Monitoring * Provide regular reports on social media growth, engagement, reach and content performance. * Monitor website traffic, campaign conversions and paid advertising results. * Use performance data to identify what works, what needs improvement and where marketing budgets should be focused. * Recommend practical strategies to improve results and support overall business objectives. * Assist with marketing campaigns, seasonal promotions, store openings, activations and brand events. * Coordinate influencer collaborations, product seeding and content deliverables. * Ensure campaigns are executed on time and consistently across relevant platforms. * Capture content at selected company events when required. We are looking for someone who takes ownership of our social pages, understands the importance of consistent monitoring and growth, and can turn creative ideas into effective marketing campaigns that contribute to business growth. Work Location: In person Work Location: Paardeneiland, WC, South Africa Availability: Full time

Skills and Experience Required * Proven experience managing social media platforms for a business or brand. * Practical knowledge of Meta Business Suite and Meta Ads Manager. * Knowledge and experience with Google Ads. * Strong content creation, copywriting and visual communication skills. * Understanding of social media analytics, paid advertising and digital marketing performance. * Ability to plan, organise and manage multiple brands and campaigns simultaneously. * Creative thinking, attention to detail and a proactive approach to problem\-solving. * Ability to work independently while collaborating with the wider marketing and ecommerce teams. * Experience with Canva and video\-editing tools is advantageous. * Retail, fashion, footwear or ecommerce experience would be beneficial. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics Salary: ZAR 10000 - 25000 per monthly