SEO Specialist

Job Title: SEO Specialist Company: Samaara Travels Job Category: Digital Marketing Roles & Responsibilities: About the Role We are looking for a skilled and results\-driven SEO \& Digital Marketing Executive to manage and grow our online presence. The candidate will be responsible for improving our website's Google rankings, increasing organic traffic, managing website content, optimising social media visibility and generating quality customer enquiries. The ideal candidate should have strong technical and practical knowledge of SEO, SMO, website management, analytics and digital growth strategies. They should be proactive, analytical and capable of identifying opportunities to improve our website performance and online visibility. Key Responsibilities * Develop and implement effective SEO strategies to improve Google rankings and organic website traffic. * Conduct keyword research, competitor analysis and search trend analysis. * Manage on\-page, off\-page and technical SEO. * Optimise website pages, meta titles, meta descriptions, headings, URLs, images and internal linking. * Identify and fix indexing issues, broken links, duplicate content and other SEO\-related problems. * Improve website performance, mobile usability and Core Web Vitals. * Build quality backlinks through ethical link\-building strategies. * Monitor rankings, organic traffic, impressions and clicks using Google Search Console and other SEO tools. 2\. Website Management \& Optimisation * Manage, maintain and regularly update the company website. * Upload and update travel packages, itineraries, offers, destination pages, images and pricing. * Create and optimise dedicated landing pages for domestic and international travel packages. * Ensure website content is accurate, engaging, mobile\-friendly and optimised for search engines. * Monitor website speed, functionality, enquiry forms, WhatsApp integration and user experience. * Identify opportunities to improve website design, navigation and conversion rates. * Coordinate with web developers for advanced technical fixes, new features and website improvements. * Research high\-intent travel keywords to attract customers actively looking for holiday packages and travel services. * Plan and publish SEO\-friendly blogs, destination guides, travel tips, package descriptions and other website content. * Develop content strategies around relevant destinations, travel packages, visa services and customer search trends. * Analyse competitors and identify content gaps and new opportunities to attract potential customers. * Optimise the company's social media profiles for visibility, discoverability and engagement. * Improve content discoverability through relevant keywords, captions, hashtags and profile optimisation. * Coordinate with the content creator, graphic designer and video editor to ensure consistency across digital platforms. * Track social media performance, website referrals and enquiries generated through social channels. * Recommend content improvements based on audience behaviour and performance data. * Manage and optimise the company's Google Business Profile. * Maintain accurate business information and publish relevant updates. * Monitor customer reviews and coordinate appropriate responses. * Implement ethical strategies to improve local search visibility and online reputation. 6\. Website Analytics \& Lead Generation * Monitor website traffic, user behaviour and conversions using Google Analytics 4 and Google Search Console. * Track enquiries generated through website forms, calls and WhatsApp. * Identify high\-performing pages and opportunities to generate more qualified leads. * Recommend improvements to landing pages, enquiry forms and calls to action. * Prepare monthly reports covering SEO performance, traffic growth, keyword rankings, enquiries and completed activities. 7\. Website Development \& CRM Coordination * Identify opportunities to improve website functionality and integration with the company's CRM. * Coordinate with developers to improve lead capture, automated notifications and customer enquiry workflows. * Assist with testing website features, forms, integrations and technical updates. * Candidates with hands\-on website development, WordPress, HTML, CSS or CRM development knowledge will have an advantage. * Relevant experience in SEO, digital marketing, website management or a similar role. * Strong practical knowledge of on\-page, off\-page and technical SEO. * Experience with Google Search Console, Google Analytics 4 and keyword research tools. * Knowledge of website CMS platforms such as WordPress. * Understanding of SMO, content optimisation, website analytics and lead generation. * Strong analytical, problem\-solving and communication skills. * Ability to work independently, manage priorities and deliver measurable results. * Knowledge of HTML, CSS, website speed optimisation and CRM integrations will be an added advantage. Work Location: In person Work Location: Delhi, India Availability: Full time

Required Skills \& Qualifications Preferred Experience * Experience in the travel, tourism, hospitality or e\-commerce industry. * Understanding of destination\-based SEO, local SEO and high\-intent commercial keywords. * Experience creating SEO content strategies and improving website conversion rates. * Familiarity with Google Ads, Meta Ads and conversion tracking. To Apply: Please share your CV, relevant work experience and examples of websites or SEO projects you have worked on, including measurable results where available. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: INR 15000 - 19000 per monthly