Senior Digital Marketing Manager

Job Title: Senior Digital Marketing Manager Company: Michael Kors Job Category: Digital Marketing Roles & Responsibilities: We have an exciting opportunity for a Senior Manager, Digital Marketing (12\-Month Fixed Term Contract – Maternity Cover) in our London office. Department Overview: The EMEA Digital Marketing team sits within Consumer Marketing and drives customer acquisition and demand across the region, managing a performance media portfolio of more than €20M a year across Paid Search, Paid Social, Affiliates, Performance Influencer, SEO and Display. Reporting into the Senior Director, Consumer Marketing \& Analytics, you will lead a team of six channel specialists and agency partners during a maternity cover period, shaping how the business invests in growth and bringing our Media Mix Modelling insights to life. Key responsibilities include but are not limited to: * Lead EMEA digital marketing strategy and performance across Paid Search, SEO, Paid Social, Display, Affiliates, Performance Influencer and emerging commerce channels. * Own cross\-channel investment planning, forecasting and budget allocation to maximise revenue growth and marketing efficiency. * Monitor performance across channels and markets, identifying risks, opportunities and clear actions to improve results. * Support strategic planning, testing programmes and continuous optimisation across the digital marketing portfolio. Paid Search Leadership* * Use multiple measurement approaches, including analytics, platform data and Media Mix Modelling, to improve investment decisions and drive incremental growth. * Lead the interpretation and adoption of Media Mix Modelling findings, turning insights into clear budget and channel recommendations. Team \& Partner Leadership* * Lead and develop a team of six channel specialists, including three direct reports, providing direction, prioritisation and support while maintaining clear accountability. * Manage agency and partner relationships, ensuring high standards of execution, insight, reporting and innovation. Stakeholder Management* * Significant experience leading multi\-channel digital marketing programmes and media investment, ideally within retail, fashion, ecommerce or consumer brands. * Proven people leadership experience, guiding specialist teams and agency partners. * Deep hands\-on expertise in Paid Search and Shopping, including Google Ads, SA360 (or equivalent), bidding strategies, account structure and performance optimisation. * Experience managing budgets, forecasts and investment reallocations across channels and markets. * Knowledge of marketing measurement, including digital analytics platforms (Adobe Analytics or Google Analytics), incrementality testing and Media Mix Modelling. * A highly commercial and analytical approach, comfortable translating data into actionable business decisions. * Strong stakeholder management and presentation skills, with the confidence to lead both strategic conversations and detailed channel reviews. Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive. * Work\-Life Balance \& Flexibility Support for your well\-being with flexible work options and generous time\-off policies. * Culture \& Belonging Enjoy discounts on premium products and luxury brands. * Impact \& Social Responsibility Work Location: London, ENG, UK Availability: Full time

A purpose\-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition. At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com. In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full\-time equivalency, while for hourly roles, the figures represent the applicable hourly rate. Compensation Range: Key Skills: Digital Marketing, SEO, Google Ads, Analytics Salary: GBP 62000 - 80000 per yearly