Senior Marketing Manager

Job Title: Senior Marketing Manager Company: Employ Labs Job Category: Digital Marketing Roles & Responsibilities: The Role We're looking for a senior operator to take full ownership of marketing. The founder focuses on vision and spotting opportunities. You take it from there: you decide what's worth pursuing, build the plan, and run the engine. You'll work directly with the founder and lead the marketing team. Responsibilities * Strategy and evaluation: Assess the founder's ideas and opportunities, decide which are worth pursuing, and present feasibility reports with a clear go or no\-go recommendation. * Planning and execution: Build the strategy, timelines, and budget for approved initiatives, then launch and run them. * E\-commerce growth: Own US e\-commerce growth across Meta ads, Google Ads, SEO, CRO, email/SMS, and copy direction. * AI\-driven workflows : Build AI tools into the team's daily work to move faster and operate more efficiently. * Reporting: Meet with the founder weekly to review progress, spend, and whether you're on track. Audit performance and advise where to invest more or pull back. * Team building: Identify the roles you need, then hire and lead the team. Work Location: Mumbai, Maharashtra, India Availability: Full time

Requirements * 7\+ years in e\-commerce marketing, including senior or leadership experience * A proven record growing D2C brands in the US market, ideally in wellness, health, or beauty * Hands\-on Meta ads expertise, with a history of scaling campaigns profitably * Google Ads experience * Strong SEO knowledge, including technical, content, and e\-commerce SEO * Shopify proficiency * Deep comfort with AI tools: you actively use them for research, content, creative, and automation, and build them into workflows * Experience at a pre\-launch or early\-stage brand * A strong grasp of the numbers (CAC, ROAS, LTV, margins) * Sharp copy sense and a solid understanding of American consumers Key Skills: SEO, Google Ads, Meta Ads Salary: Not disclosed