Senior Digital Marketing Specialist

Key Responsibilities. Develop and execute digital marketing and lead-generation strategies across Google, Meta, LinkedIn, YouTube and other platforms. Drive campaigns for Care360, AURUM, ReviveLab, CIYAN, Cyrix Academy and Cyrix Shop. Manage the complete digital funnel: Reach Enquiry MQL SQL Opportunity Revenue. Drive e-commerce growth through SEO, paid campaigns, remarketing, email/WhatsApp marketing and conversion optimization. Develop content for websites, blogs, social media, videos, landing pages and digital campaigns. Own SEO and website performance, improving organic visibility, traffic and conversions. Develop social-media strategies and strengthen Cyrix's digital brand and thought leadership. Monitor CPL, CAC, MQL-to-SQL conversion, ROAS, website conversion and revenue contribution. Conduct A/B testing and use analytics to continuously improve campaign performance. Work with sales, CRM teams, agencies and creative partners to improve lead quality and conversion. Support digital growth across India, Middle East and Africa. Key Requirements. Healthcare, MedTech, capital equipment, B2B technology or complex-consideration products preferred. This is a great opportunity to build a career in the Digital marketing domain. Interested candidates looking to grow in Digital marketing are encouraged to apply. This role offers hands-on exposure to real-world Digital marketing projects.

Key Responsibilities. Develop and execute digital marketing and lead-generation strategies across Google, Meta, LinkedIn, YouTube and other platforms. Drive campaigns for Care360, AURUM, ReviveLab, CIYAN, Cyrix Academy and Cyrix Shop. Manage the complete digital funnel: Reach Enquiry MQL SQL Opportunity Revenue. Drive e-commerce growth through SEO, paid campaigns, remarketing, email/WhatsApp marketing and conversion optimization. Develop content for websites, blogs, social media, videos, landing pages and digital campaigns. Own SEO and website performance, improving organic visibility, traffic and conversions. Develop social-media strategies and strengthen Cyrix's digital brand and thought leadership. Monitor CPL, CAC, MQL-to-SQL conversion, ROAS, website conversion and revenue contribution. Conduct A/B testing and use analytics to continuously improve campaign performance. Work with sales, CRM teams, agencies and creative partners to improve lead quality and conversion. Support digital growth across India, Middle East and Africa. Key Requirements. 10 years of strong experience in Digital Marketing / Performance Marketing. Proven experience in lead generation and demand generation. Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, Analytics and CRO. Experience in e-commerce growth and customer acquisition. Strong content, storytelling and campaign management skills. Commercial and analytical mindset with understanding of leads, conversion, CAC, ROAS and revenue. CRM experience; Salesforce is an advantage. Experience managing agencies, freelancers and digital partners. Healthcare, MedTech, capital equipment, B2B technology or complex-consideration products preferred. Bachelor's/Master's degree in Marketing, Digital Marketing, Business, Communications or related Candidates with strong communication skills and a willingness to learn are encouraged to apply. Freshers and experienced professionals meeting the above criteria are welcome to apply. Only candidates matching the required skill set and experience level will be considered.