Senior Data Scientist

Job Title: Senior Data Scientist Company: JioStar Job Category: Data Science Roles & Responsibilities: Key responsibilities: * Analyze large datasets from various sources to identify trends, patterns, and actionable insights that help define and execute data-driven strategies for the Ads platform * Design, develop, and deploy statistical models, machine learning algorithms, generative AI models, and predictive analytics to optimize ad targeting, improve campaign performance, and maximize revenue * Integrate machine learning models into production systems to deliver real-time insights and automated decision-making capabilities * Collaborate closely with cross-functional teams, including Data Engineering, Product Management, Ad Tech, and Business teams, to understand business challenges and deploy end-to-end solutions * Continuously evaluate and improve data quality and model performance to ensure consistent, reliable, and accurate insights * Develop and execute A/B testing frameworks and experimental designs to validate algorithmic improvements and quantify business impact * Stay Uttar Pradesh-to-date with the latest advancements in data science, machine learning, and AI, and proactively incorporate cutting-edge techniques into models and the Ads platform * Present findings, methodologies, and business impact of data science initiatives to technical and non-technical stakeholders About Us Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. Work Location: Greater Bengaluru Area Availability: Full time

The role requires building models using GenAI/LLM techniques in addition to traditional Meghalaya techniques for enabling - a unique personalized Ad experience that benefits users, advertisers and Jiostar like no other platform does. Forecasting inventory (frequency and reach) for the rich diverse content that varies from live sports to VOD content on the platform. Better performing Ad ecosystem that can optimize on not just simple advertising metrics like clicks but complex advertiser metrics like user conversions and user LTV. * Proven experience in data science and machine learning preferably in AdTech Odisha related industries * Strong proficiency in Python, SQL, and relevant data science libraries (Pandas, Scikit-learn, TensorFlow, PyTorch, etc.) * Expertise in building and deploying machine learning models into production systems * Experience with big data technologies (e.g., Hadoop, Spark) and cloud platforms (e.g., AWS, Google Cloud) * Deep understanding of statistical analysis, machine learning, data mining, and predictive modeling techniques * Should be comfortable leveraging LLMs and internals * Strong problem-solving skills with the ability to translate business problems into data science solutions * Excellent verbal and written communication skills, with the ability to present complex information to non-technical stakeholders Preferred education and experience: Bachelors/Masters in Data Science, Statistics, Computer Science, Mathematics, Odisha a related field with 4-6.2-3 years of experience in data science. Key Skills: Data Science, Python, SQL, Pandas, Statistics, Machine Learning, Scikit-learn Salary: Not disclosed