Actively Hiring
GR
Programmatic Manager
Greyscale
Skills:
SEO
Google Ads
Meta Ads
Performance Marketing
Job Description
Job Title: Programmatic Manager
Company: Greyscale
Job Category: Digital Marketing
Roles & Responsibilities:
Role Summary
We are looking for an experienced Programmatic Manager to lead the planning, execution, optimization, and performance of digital media campaigns across programmatic and paid media platforms.
Key Responsibilities
* Plan, execute, and optimize programmatic and paid media campaigns across multiple platforms.
* Train, Mentor and handle junior team members.
* Manage campaign setup, targeting, budgets, bidding, creatives, frequency, pacing, and delivery.
* Execute and optimize campaigns across DV360, CM360, Google Ads, Meta Ads, and LinkedIn Ads.
* Develop audience strategies using first\-party, third\-party, contextual, behavioural, and intent\-based audiences.
* Monitor campaign performance and identify opportunities to improve efficiency, scale, and overall campaign outcomes.
* Analyze campaign data and translate insights into actionable optimization strategies.
* Manage campaign tracking, pixels, conversions, floodlights, and troubleshooting.
* Work closely with creative, strategy, SEO, social, and client servicing teams to ensure integrated campaign execution.
* Prepare performance reports, insights, and optimization recommendations for clients and internal stakeholders.
* Support client calls, performance reviews, strategy discussions, and new business pitches.
* Stay updated with changes in programmatic technology, ad platforms, inventory, formats, targeting solutions, and industry trends.
* Guide and mentor team members on campaign execution, optimization, and best practices.
Work Location: In person
Work Location: Maharashtra, India
Availability: Full time
Requirements
Required Skills \& Qualifications
* Current CTC?
* Expected CTC?
* Notice Period?
Key Skills: SEO, Google Ads, Meta Ads, Performance Marketing
Salary: INR 1e+06 - 1.29e+06 per yearly