Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Aarna Systems Pvt Ltd. Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities * Search Engine Optimization (SEO) * Conduct keyword research and implement On\-Page SEO strategies, including meta titles, meta descriptions, heading tags, internal linking, URL optimization, image optimization, and schema markup. * Execute Off\-Page SEO activities, including quality link building, backlink analysis, competitor backlink research, and domain authority improvement. * Conduct technical SEO audits to identify and resolve website issues affecting crawling, indexing, site speed, and organic rankings. * Monitor keyword rankings, organic traffic, and website performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools. * Develop and implement SEO strategies to improve search visibility, organic traffic, and conversions. * Prepare regular SEO performance reports with actionable recommendations. * Social Media Marketing and Management * Develop and execute social media marketing strategies for Facebook, Instagram, LinkedIn, and other relevant platforms. * Create and manage content calendars for multiple client accounts. * Plan social media campaigns, promotional activities, and audience engagement initiatives. * Write engaging captions, post copy, and campaign content aligned with client objectives and brand guidelines. * Monitor comments, messages, engagement metrics, and audience feedback. * Analyze platform insights and recommend improvements to increase reach, engagement, leads, and conversions. * Coordinate with the design and content teams to develop effective social media creatives. * Stay updated with social media trends, platform updates, and industry best practices. * Email Marketing * Plan, create, and execute email marketing campaigns for lead generation, customer engagement, nurturing, and retention. * Develop email content, subject lines, calls to action, and campaign sequences aligned with marketing objectives. * Manage email lists, audience segmentation, contact databases, and subscriber management. * Set up email automation workflows, drip campaigns, and follow\-up sequences where required. * Monitor campaign performance, including open rates, click\-through rates, bounce rates, unsubscribes, and conversions. * Conduct A/B testing of subject lines, email content, and calls to action to improve campaign performance. * Ensure email campaigns follow applicable consent, privacy, and unsubscribe requirements. * Google Business Profile (GMB/GBP) and Local SEO * Create, manage, and optimize Google Business Profiles for clients. * Implement local SEO strategies to improve visibility in Google Search and Google Maps. * Optimize business descriptions, categories, services, business information, images, and relevant local keywords. * Manage business listing updates, posts, photos, and other profile information. * Monitor and support customer review management, including professional responses to reviews. * Track profile performance, including searches, views, calls, website clicks, and other available performance metrics. * Identify local SEO opportunities through competitor analysis, keyword research, and listing audits. * Maintain accurate and consistent business information across relevant online directories. * Performance Troubleshooting and Reporting * Identify and troubleshoot drops in keyword rankings, organic traffic, click\-through rates, email engagement, social media reach, and conversions. * Analyze campaign and website performance to identify the root causes of issues and implement corrective actions. * Prepare regular performance reports covering KPIs, progress, insights, and recommended next steps. * Use Google Analytics, Google Search Console, Google Tag Manager, platform analytics, and relevant marketing tools to evaluate results. * Present performance insights during internal strategy reviews and client calls. * Recommend data\-driven improvements to achieve client business objectives. * Client and Team Coordination * Coordinate with clients to understand their business objectives, target audiences, and marketing requirements. * Work closely with content writers, graphic designers, web developers, and other team members. * Manage multiple client projects, deadlines, and deliverables efficiently. * Communicate project updates, performance insights, and action plans clearly. * Ensure marketing activities are aligned with client expectations and agreed timelines. * Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools. * Familiarity with marketing automation tools and CRM systems such as HubSpot, ClickFunnels, or GoHighLevel (GHL). * Knowledge of content marketing strategies and implementation. * Understanding of paid advertising platforms such as Meta Ads and Google Ads. * Familiarity with website platforms such as WordPress and basic HTML/CSS. * Experience with conversion rate optimization, lead generation, and marketing funnel optimization. * Strong project management, creative problem\-solving, and analytical skills. Work Location: Pune Division, Maharashtra, India Availability: Full time

Experience: 1-3 years Educational Qualifications (Preferred) * MBA in Marketing, Digital Marketing, or a related field. * MCA or a degree in Programming, Computer Science, or IT. * Candidates with a combination of digital marketing expertise and technical knowledge will be preferred. * Strong understanding of SEO, analytics, website technologies, and digital marketing tools is an added advantage. Note: Candidates must have a minimum of 2 years of hands\-on experience in SEO, social media marketing, and related digital marketing activities, preferably in a digital marketing agency. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Content Marketing, Social Media Marketing, Analytics, Email Marketing Salary: Not disclosed