Performance Marketing Specialist

Job Title: Performance Marketing Specialist Company: GeekyAnts Job Category: Digital Marketing Roles & Responsibilities: We are looking for a data\-driven Performance Marketing Specialist who can plan, execute, and optimise paid marketing campaigns across multiple digital channels. The ideal candidate should have strong experience in generating qualified B2B leads, managing advertising budgets, improving conversion rates, and translating campaign data into actionable growth opportunities. You will work closely with the content, design, sales, SEO, and business development teams to build campaigns that contribute directly to the sales pipeline. Key Responsibilities Paid Campaign Management Manage search, display, video, lead\-generation, retargeting, and account\-based marketing campaigns. Continuously improve CPL, CAC, conversion rates, lead quality, and marketing ROI. Lead Generation and Funnel Optimisation Build paid marketing strategies focused on generating qualified leads and sales opportunities. Develop campaigns targeting decision\-makers such as CTOs, CIOs, Product Leaders, Engineering Heads, and Founders. Work with content and design teams to develop high\-performing ad creatives, landing pages, case studies, reports, and lead magnets. Identify and reduce drop\-offs across landing pages, forms, and lead\-nurturing journeys. Track campaign performance using Google Analytics, Google Tag Manager, advertising dashboards, CRM data, and attribution tools. Monitor metrics such as impressions, CTR, CPC, CPL, MQLs, SQLs, pipeline generated, CAC, and revenue contribution. Ensure accurate campaign tracking, UTM implementation, conversion events, and attribution. Work closely with the sales team to understand lead quality, sales feedback, opportunity progression, and revenue outcomes. Partner with business teams to develop campaigns around specific industries, services, regions, and target accounts. Good written communication, reporting, stakeholder management, and presentation skills. Ability to work independently and manage multiple campaigns simultaneously. Key Performance Indicators Marketing\-qualified and sales\-qualified leads generated Cost per qualified lead Lead\-to\-opportunity conversion rate We are looking for someone who goes beyond launching advertisements and reporting clicks. You should be able to understand the business, evaluate lead quality, connect marketing performance with sales outcomes, and continuously improve campaigns based on data. You should be comfortable taking ownership, questioning assumptions, experimenting rapidly, and being accountable for measurable pipeline growth. * Experience running account\-based marketing campaigns for enterprise accounts. * Familiarity with platforms such as HubSpot, Zoho CRM, Salesforce, SEMrush, Ahrefs, Hotjar, or similar tools. * Experience targeting international markets, particularly North America, Europe, or APAC. * Understanding of long B2B sales cycles and the difference between lead volume, lead quality, pipeline, and revenue. * Experience promoting technology services, AI solutions, software development, digital transformation, or product engineering offerings. Work Location: Bengaluru, Karnataka, India Availability: Full time

Collaborate with content, design, SEO, and website teams to improve campaign assets and conversion experiences. Required Skills and Experience 1-3 years of hands\-on experience in performance marketing, paid acquisition, or digital growth. Strong experience managing Google Ads and LinkedIn Ads. Experience managing meaningful advertising budgets with accountability for results. Educational Qualifications Key Skills: SEO, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed