Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Caasto Job Category: Digital Marketing Roles & Responsibilities: We are looking for an experienced and results-driven Digital Marketing Manager with 0 years of experience in SEO, Google Ads, Meta Ads, Shopify, and WordPress. The ideal candidate should have strong digital marketing skills, analytical thinking, and the ability to develop and execute effective online marketing strategies to increase website traffic, generate quality leads, improve conversions, and drive business growth. Key Responsibilities * Search Engine Optimization (SEO): Plan and execute on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic. * Google Ads: Create, manage, and optimize Google Search, Display, Shopping, and remarketing campaigns to maximize ROI. * Meta Ads: Manage Facebook and Instagram advertising campaigns, including audience targeting, retargeting, creative testing, and budget optimization. * Website Management: Manage and maintain Shopify and WordPress websites, including content updates, landing pages, product listings, and basic website optimization. * Campaign Strategy: Develop and implement digital marketing strategies aligned with business objectives. * Analytics and Reporting: Track and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and advertising dashboards. * Conversion Rate Optimization: Identify opportunities to improve landing pages, user experience, and conversion rates. * Keyword Research: Conduct keyword research, competitor analysis, and market research to identify growth opportunities. * Content Marketing: Coordinate SEO-friendly content, website copy, blogs, and promotional campaigns. * Budget Management: Plan and manage advertising budgets while monitoring cost per lead, cost per acquisition, and return on ad spend (ROAS). * Performance Reporting: Prepare regular reports on traffic, rankings, leads, sales, and campaign performance. Key Performance Indicators (KPIs) * Growth in organic website traffic and keyword rankings. * Improvement in paid advertising ROI and ROAS. * Increase in qualified leads, sales, and conversions. * Reduction in cost per lead and customer acquisition cost. * Improvement in website conversion rates and overall marketing performance. Work Location: In person Work Location: Delhi, India Availability: Full time

Required Skills and Qualifications Preferred Qualifications Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Content Marketing, Analytics, Performance Marketing Salary: INR 50000 - 70000 per monthly