Performance Marketing Specialist

Job Title: Performance Marketing Specialist Company: Adsyndicate Job Category: Digital Marketing Roles & Responsibilities: Role purpose Plan, execute and optimise paid advertising campaigns across assigned client accounts. Manage campaign budgets, conversion tracking, analytics and reporting to achieve agreed marketing objectives. Roles and responsibilities * Plan, launch and manage Google Ads and Meta Ads campaigns for lead generation, awareness and website traffic. * Develop campaign structures, keyword strategies, audience targeting and budget allocations. * Manage location targeting, bids, placements, search terms and exclusions. * Monitor campaign performance and optimise spending, CPL, CPA and conversions. * Set up and manage GA4, Google Tag Manager, Meta Pixel and conversion tracking. * Track website enquiries, form submissions, purchases and other relevant conversion actions based on client objectives. * Apply consistent UTM tagging and troubleshoot missing or duplicate conversions. * Brief content and design teams on advertising requirements. * Test ad copy, creatives, audiences and landing pages to improve results. * Review lead quality and conversion feedback received through Client Servicing. * Build and maintain Looker Studio dashboards. * Prepare monthly reports covering spend, reach, impressions, clicks, CTR, CPC, conversions, CPL, CPA and ROAS where applicable. * Highlight key findings and recommend campaign and budget improvements. * Handle multiple client accounts while maintaining accuracy and meeting deadlines. * Follow each client’s approved messaging, consent and data\-handling processes. Work Location: Bengaluru, Karnataka, India Availability: Full time

Experience: 1 year of hands\-on experience in paid digital advertising. * Experience with LinkedIn Ads, Snapchat Ads, Reddit Ads, Microsoft Ads, ChatGPT advertising opportunities where available, and other advertising platforms. * Knowledge of Conversions API, CRM integrations and offline conversion tracking. * Experience handling healthcare and education accounts. Key Skills: Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed