Performance Marketing Manager

Job Title: Performance Marketing Manager Company: CSC Generation Job Category: Digital Marketing Roles & Responsibilities: About The Role We are looking for a Performance Marketing Manager to manage our customer acquisition and retention. You will own channel\-level budgets, run campaigns, and directly run a high cadence of creative and platform experiments. AI and automation fluency is central to the role. You will use AI tools to manage more platforms and run more tests than a traditional single\-operator setup would allow. What You'll Do * Own day\-to\-day management of paid acquisition and retention channels: Meta, Pinterest, and Google, with potential expansion into TikTok and AppLovin. * Run a high cadence of creative and channel\-level experiments across platforms, proactively filling capacity with testing and expansion. * Manage cost\-to\-performance ratio directly, with real budget accountability and autonomy over spending decisions. * Use AI tools to automate reporting, testing, and optimization workflows, enabling one person to effectively manage multiple platforms at scale. * Partner with the broader team on connecting systems and workflows, not just running ads in isolation, building on current AI\-driven initiatives across the portfolio. * Explore GEO/AEO (generative engine optimization / answer engine optimization) as an emerging acquisition channel. * Help build reporting visibility into organic and owned channels (email, SMS, organic social) so leadership can see the full picture of what is driving performance versus what is stagnating. Interview Process * Recruiter Screen \- A 30\-minute conversation with our recruiting team to align on the role, your background, and what you are looking for. * Hiring Manager Interview \- Conversations with senior management focused on channel expertise, AI fluency, and role fit. * Take\-Home Case Study \- A practical exercise administered after hiring manager interviews to assess your approach to channel strategy and optimization. * In\-Person Interview \- Final round at one of our office locations. Details and logistics will be arranged with your recruiter. * Reference Checks \- Conducted in parallel with the final stages where possible. * Offer \- We move quickly for the right candidate. For Ontario candidates, this role is an existing vacancy. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Work Location: Toronto, Ontario, Canada Availability: Full time

Required Qualifications * Hands\-on experience running paid campaigns across Meta, Google, and at least one additional platform (Pinterest, TikTok, or similar). * Comfort managing channel\-level budget and being accountable for cost\-to\-performance outcomes. * Working knowledge of AI tools for campaign optimization, reporting automation, or workflow acceleration. * Demonstrated self\-direction: you will not have day\-to\-day oversight on budget decisions and need to proactively fill capacity with testing and expansion rather than waiting for direction. Preferred Qualifications * Experience with organic/algorithmic\-side marketing in addition to paid — understanding both sides, not just paid execution. * Familiarity with GEO/AEO or interest in emerging AI\-driven discovery channels. * Experience in DTC or ecommerce environments managing multi\-platform budgets. * Prior experience functioning as a shared\-services resource across multiple brands. Interview process is subject to change. Any updates will be communicated promptly and clearly. Please Note * Part of our interview process is a mandatory in\-person interview with someone on our team prior to an offer. Candidates that are unwilling or unable to meet for an in\-person interview will be removed from consideration immediately. * Due to a high volume of fraudulent applications, you must share a valid LinkedIn profile URL in the application questions below to be considered. If you do not have a LinkedIn profile, you must provide a credible reason in that field and supply alternative evidence of your professional background to verify your identity. Key Skills: Performance Marketing Salary: $120,000