Performance Marketing

Job Title: Performance Marketing Company: ShopOS Job Category: Digital Marketing Roles & Responsibilities: About the Role We’re looking for a Performance Marketing Manager to plan, run, and improve paid campaigns for D2C brands and enterprise clients. This role suits someone from a performance marketing agency, D2C brand, or ecommerce business who has managed budgets, worked directly with clients, and taken ownership of campaign outcomes. * Campaign strategy and execution: Plan, launch, and optimise campaigns across Meta and Google, including Search, Shopping, Performance Max, and remarketing. * Budgets and business outcomes: Manage spend and pacing against agreed revenue, acquisition, ROAS, and CAC targets. * Creative testing: Work with designers, video creators, and copywriters to test hooks, formats, messaging, and offers. Turn performance insights into clear creative briefs. * Measurement and tracking: Ensure conversion tracking works across ad platforms, GA4, Google Tag Manager, and ecommerce platforms, coordinating technical support where needed. * Funnel improvements: Identify gaps across ads, landing pages, product pages, and checkout, and work with teams to improve conversion. * Client communication: Lead performance reviews, explain results clearly, and recommend next steps based on data. * AI and automation: Use AI for research, reporting, creative analysis, and campaign workflows while keeping control of budgets and decisions. * Reporting and learning: Maintain dashboards and testing records so the team understands what worked, what didn’t, and what to try next. * 3–7 years of hands\-on performance marketing experience , ideally at an agency or ecommerce business. * Strong working knowledge of Meta Ads Manager and Google Ads , with direct responsibility for campaign setup, optimisation, and budgets. * A track record of improving acquisition efficiency or revenue. Be ready to discuss the budgets you managed, results achieved, and your contribution. * Understanding of ROAS, CAC, CPA, AOV, conversion rates, LTV, and marketing efficiency ratio (MER) —and how they connect to business profitability. * Experience testing creatives, audiences, offers, and landing pages using clear hypotheses. * Familiarity with GA4, Google Tag Manager, pixels, product feeds, and conversion tracking . * Ability to interpret attribution differences and assess performance beyond platform\-reported numbers. * Confidence managing client expectations and presenting recommendations. * Strong spreadsheet skills, attention to detail, and ownership of follow\-through. Campaigns launch with reliable tracking, clear targets, and disciplined budget management. Creative tests produce useful learning, performance issues are addressed early, and clients understand how their spend contributes to business growth. \#ShopOSAI \#PerformanceMarketing \#PaidMedia \#MetaAds \#GoogleAds \#DigitalMarketing \#Ecommerce \#D2C \#BangaloreJobs Work Location: Bengaluru, Karnataka, India Availability: Full time

* Experience with fashion, beauty, lifestyle, retail, or other D2C categories. * Familiarity with Shopify, Merchant Center, Meta Conversions API, and dashboarding tools. * Exposure to retention marketing and how paid acquisition connects with repeat purchases. * Experience using AI\-generated images and videos in paid campaigns. * Experience scaling campaigns across multiple accounts or markets. * Work where AI, creative production, and performance marketing come together. * Help shape how we test and scale campaigns for ecommerce brands. * Collaborate closely with founders, creative teams, and product specialists. * Take ownership in a team that values clear communication, experimentation, and accountability. * Competitive salary and health and wellness benefits. Key Skills: Google Ads, Meta Ads, Performance Marketing Salary: Not disclosed