Performance Analyst

Job Title: Performance Analyst Company: incl media group Job Category: Digital Marketing Roles & Responsibilities: JOB DESCRIPTION Performance Marketer \| Paid Media \& Lead Generation Role Overview We are seeking a results\-driven Performance Marketer with strong hands\-on expertise in Google Ads and Meta Ads to plan, execute, monitor and optimize paid digital campaigns. The role will focus on qualified lead generation, audience targeting, conversion tracking, budget efficiency and data\-led reporting, including education/admissions and institutional outreach campaigns. Key Responsibilities · Plan, launch and manage Meta (Facebook and Instagram) campaigns for lead generation, brand visibility, outreach and remarketing; optimize daily for cost and lead quality. · Independently manage Google Ads campaigns across Search, Display Network, YouTube and Performance Max, as required by campaign objectives. · Conduct keyword research, competitor analysis, search\-term reviews, negative\-keyword management, ad copywriting, ad asset/extension setup and bid optimization. · Coordinate campaign creatives, video assets, landing pages and clear calls to action with design, content and client\-servicing teams. · Set up and validate conversion and lead tracking through Google Analytics 4 (GA4\), Google Tag Manager (GTM), Meta Pixel and UTM parameters; support CRM/landing\-page lead routing. · Monitor advertising spend, pacing and campaign performance; test creatives, audiences, keywords and landing\-page approaches to improve qualified leads and ROI. · Strong knowledge of Google Search, Display, YouTube, Performance Max, Meta lead forms, retargeting and conversion\-focused campaigns. · Working expertise in GA4, GTM, Meta Pixel, UTM tracking, lead attribution and reporting dashboards. For applicable, approved Google Ads campaigns, the RFP specifies the following benchmarks: CTR ≥ 3%; qualified lead conversion rate ≥ 5%; CPL ≤ ₹1,500; and Search Impression Share ≥ 60%. Monthly analytics reporting is mandatory. These are project benchmarks, subject to campaign objectives and client approvals, not unconditional individual guarantees. For reporting purposes, a conversion means a qualified lead captured through an approved lead form, landing page or CRM mechanism; it does not mean a completed admission or enrolment. A hands\-on paid media specialist who can independently manage Google and Meta advertising accounts, troubleshoot tracking issues, generate quality leads, and communicate measurable campaign results. Work Location: In person Work Location: Uttar Pradesh, India Availability: Full time

Experience: 0-3 years of relevant hands\-on experience Salary: ₹32,000 – ₹35,000 per month Required Skills \& Qualifications · Graduate in Marketing, Business, Communications or a related field preferred; Google Ads/Meta certifications are an advantage. · Experience with education, admissions, government/PSU or institutional campaigns is preferred. Key Skills: Google Ads, Meta Ads, Analytics Salary: INR 32000 - 35000 per monthly