Paid Search Senior Executive

Job Title: Paid Search Senior Executive Company: Wise Job Category: Digital Marketing Roles & Responsibilities: Wise is a global technology company, building the best way to move and manage the world’s money. Job Description also be curious about new developments in search, including AI\-powered campaign formats, contribute to customer acquisition growth while developing your skills in managing Campaign Management and Optimisation * Manage and optimise paid search campaigns that support customer acquisition and efficiency goals. * Work across large\-scale Google Ads, Microsoft Ads and Apple Ads accounts covering multiple markets and languages. * Monitor campaign performance, identify trends and recommend practical actions to improve results. * Support campaign launches and expansion into new markets, products and search or discovery channels. * Carry out regular account maintenance, quality assurance and performance checks to ensure campaigns are accurate and operating as intended. AI and Automation * Use platform automation and AI\-powered features, such as automated bidding, Performance Max and AI Max, to improve campaign performance and operational efficiency. * Identify opportunities to make recurring processes more efficient through automation, templates or improved ways of working. * Stay informed about developments in search marketing, generative AI and evolving customer discovery behaviour. Testing and Customer Experience * Support the end\-to\-end delivery of structured tests across ad copy, assets, targeting and landing pages. * Develop clear hypotheses, monitor results and turn findings into actionable recommendations. * Use search\-term, campaign and customer\-behaviour insights to improve the relevance and clarity of our advertising. * Work with colleagues across Marketing, Product and Analytics to help customers find the information and services most relevant to their needs. Reporting and Analysis * Maintain and improve campaign reports and dashboards, ensuring performance is communicated clearly and accurately. * Analyse campaign data to identify optimisation opportunities, risks and areas requiring further investigation. * Support forecasting and campaign planning by providing reliable performance inputs and clearly explaining underlying assumptions. Collaboration and Development * Work closely with Paid Search team members, sharing learnings and contributing to collaborative problem\-solving. * Partner with teams including SEO, Product, Analytics and Paid Marketing on projects that improve acquisition and the wider customer journey. * Take ownership of assigned projects and campaign areas, communicating progress, risks and results clearly. * Contribute to team documentation, best\-practice processes and knowledge\-sharing sessions. * Proactively seek feedback and develop your technical, analytical and commercial paid search skills * Have 1\-2\+ years of experience running large, direct response search campaigns for a fast\-growing business or agency, ideally with a proven track record of scaling across global markets. * Practical experience using Google Ads; experience with Microsoft Ads, Apple Ads or other performance marketing platforms is beneficial. * A sound understanding of campaign structure, keyword management, search terms, audience targeting, ad copy and automated bidding. * Confidence working with campaign data and using it to identify trends, diagnose performance changes and recommend next steps. * Familiarity with conversion tracking, attribution and core paid search measurement principles. * Experience using spreadsheets and reporting or visualisation tools to analyse and communicate performance. * An interest in automation, generative AI and the ways new technologies are changing search marketing. * Strong attention to detail, with the ability to manage multiple campaigns or tasks while maintaining accuracy. * Clear communication skills and the ability to work collaboratively with colleagues from different disciplines. * A proactive and customer\-focused mindset, with a willingness to take ownership, learn and test new approaches. * An understanding of how paid search contributes to the broader customer journey and works alongside channels such as SEO, Paid Social and Affiliates. Work Location: London, ENG, UK Availability: Full time

You’ll bring at least 1\-2 years of hands\-on paid search experience and should be comfortable Qualifications Key Skills: SEO, Google Ads, Analytics, Performance Marketing Salary: GBP 35000 - 48000 per yearly