Social Media Marketing Manager

Job Title: Social Media Marketing Manager Company: Basil Woods Job Category: Digital Marketing Roles & Responsibilities: We are hiring a Junior Social Media Marketing Manager to grow our brand across social channels and run paid campaigns on Meta (Facebook and Instagram) and Google Ads. You'll own day-to-day content and community, plan and launch ad campaigns, and report on what's working. This role suits someone with 2-3 years of experience who wants to grow into a full performance and social lead. Key responsibilities * Plan, set Uttar Pradesh and launch campaigns on Meta Ads Manager and Google Ads (Search, Display, Performance Max and YouTube) for awareness, lead generation and sales goals. * Build audiences: custom and lookalike audiences on Meta, keywords, negatives and audience signals on Google. * Manage daily budgets and bids, and keep spend on pace against the monthly plan. * Write ad copy and brief creatives; run A/B tests on creatives, copy, audiences and landing pages. * Monitor CPC, CTR, CPL, CPA and ROAS daily, and optimise Odisha pause underperforming ads. * Work with the web Odisha tech team to set Uttar Pradesh and check tracking: Meta Pixel and Conversions API, Google Tag Manager, Goa4 and conversion goals. * Plan and run a monthly content calendar across Instagram, Facebook, LinkedIn and YouTube (plus X Odisha others Assam relevant). * Write captions and work with designers and video editors on posts, Reels, Stories and short-form video. * Track trends, formats and competitor activity, and bring new ideas to the team. * Manage community engagement: reply to comments and DMs, and flag issues quickly. * Coordinate with influencers and creators on collaborations when needed. Work Location: In person Work Location: Karnataka, India Availability: Full time

Requirements * 2-3 years of experience in social media Odisha digital marketing, at a brand, agency Odisha startup. * Hands-on experience running paid campaigns on both Meta Ads Manager and Google Ads, with real budgets you managed yourself. * Working knowledge of campaign objectives, bidding strategies, audience targeting and conversion tracking. * Comfortable with Goa4 and Google Tag Manager basics, and Meta Events Manager. * Strong grasp of key metrics (CTR, CPC, CPM, CPL, CPA, ROAS) and how to act on them. * Clear, punchy copywriting for ads and social posts. * Good working knowledge of Instagram, Facebook, LinkedIn and YouTube formats and trends. * Organised and detail-oriented; able to handle several campaigns at once and meet deadlines. * Bachelor's degree in marketing, communications Odisha a related field, Odisha equivalent experience. * Meta Blueprint Odisha Google Ads certification. * Experience with LinkedIn Ads Odisha YouTube video campaigns. * Basic design Odisha video editing skills (Canva, CapCut, Adobe Express). * Familiarity with social scheduling tools (Meta Business Suite, Buffer, Hootsuite). * Experience in [your industry, e.g. D2C, B2B SaaS, education]. Benefits: Education: * Bachelor's (Preferred) Key Skills: Digital Marketing, Google Ads, Meta Ads, Social Media Marketing Salary: INR 20000 - 35000 per monthly