Paid Marketing Specialist

Job Title: Paid Marketing Specialist Company: Recruvento Job Category: Digital Marketing Roles & Responsibilities: Job Description Role Overview This role is responsible for driving efficient and scalable growth through paid marketing. The primary focus is to build a predictable, high\-performing revenue engine by optimizing Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall funnel efficiency. This is a P\&L\-driven, high\-ownership role , where success is measured by your ability to scale revenue while maintaining or improving efficiency . Key Responsibilities Performance Marketing \& Channel Management * Manage and scale paid campaigns across:Meta Ads (Facebook, Instagram) * Google Ads (Search, Display, YouTube) * Explore and test new acquisition channels (Amazon, native, etc.) * Allocate and optimize budgets based on performance data * Develop and execute structured A/B testing strategies across:Audiences * Creatives * Bidding strategies * Funnel flows * Prioritize high\-impact experiments * Monitor and analyze key metrics: CAC, ROAS, CTR, conversion rate, funnel drop\-offs * Build dashboards and generate actionable insights * Drive decisions based on performance data Sustainable Growth Management * Manage ad fatigue and creative refresh cycles * Ensure long\-term efficiency while scaling budgets * Avoid short\-term tactics that negatively impact performance * Improved CAC and ROAS across channels * Scalable and efficient campaign structures implemented * Clear identification of performance gaps and opportunities * Consistent growth in paid revenue * Strong collaboration with creative and CRO teams Work Location: Bengaluru, Karnataka, India Availability: Full time

Experience: 4\+ Years CTC: Up to ₹8 LPA * Align paid campaigns with landing pages, product pages, and offers * Optimize the full funnel to improve conversion rates and user experience * Focus on revenue impact, not just traffic generation Required Skills \& Experience * 4\+ years of experience in Performance Marketing (preferably D2C/e\-commerce) * Hands\-on expertise in:Meta Ads (Facebook, Instagram) * Google Ads (Search, Display, YouTube) * Proven track record of scaling campaigns with measurable results * Strong analytical and problem\-solving skills * High ownership mindset with a focus on outcomes Preferred Qualifications * Experience in D2C, e\-commerce, or consumer brands * Exposure to health, wellness, or supplements industry * Understanding of attribution models and tracking tools (GA4, pixels) * Experience with landing page or funnel optimization Must have skill * Strong hands\-on experience with: Meta Ads, Google Ads * Proven track record of scaling campaigns with measurable results * Strong analytical thinking and decision\-making ability * High ownership mindset * Experience in D2C, e\-commerce, or consumer brands * Exposure to health, wellness, or supplements category * Understanding of attribution models and tracking (GA4, pixels, etc.) * Experience with landing page or funnel optimisation Key Skills: Google Ads, Meta Ads, Performance Marketing Salary: Not disclosed