Paid Ads & Search Specialist (Africa)

Job Title: Paid Ads & Search Specialist (Africa) Company: Binance Job Category: Digital Marketing Roles & Responsibilities: About The Role As a Local Market Digital Specialist (Africa) , you’ll drive the way we connect with local users to grow Binance’s active user base. Leveraging your growth digital marketing skill (Paid Ads, SEO, ASO, affiliates traffic, referrals, email marketing,...) you’ll identify opportunities for the local market in order to reach and activate new users. Responsibilities * Adapt global paid strategy to local reality — transcreate, never translate; own the market narrative for local campaigns, performance creative and the design briefs that deliver it. * Provide local channel expertise and activation alongside global platforms. * Monitor daily, weekly, and monthly performance and act on anomalies using AppsFlyer, Sensor Tower, and Similarweb; escalate what needs escalating. * Drive local SEO with editorial and content teams, including on local search engines where relevant * Support SEO activities such as link buildings \& content review, and grow visibility in AI\-generated answers (AEO/GEO) for local\-language queries. * Feed local intelligence — competitor moves, cultural shifts, regulatory changes, local user behaviour — back to the global team so it shapes strategy, not just execution. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Work Location: South Africa Availability: Full time

Requirements * Ideally \>3 years of performance marketing experience (paid ads and SEO), in a crypto or FinTech industry * Native\-level local market fluency: Not just language — consumer psychology, the local competitive and trust landscape, crypto's local reputation and local user behaviour * Performance data literacy: Solid understanding of data analytics and online customer acquisition, able to interpret and tell the “why” behind the numbers, not just “it is low/ high” * Working knowledge of SEO: on\-page, linkbuildings, and such. (Bonus: AIO \& GEO working experience) * Local platforms/ channels/ campaigns: Managed at least one local channel for paid ads and designed one local campaign * Fluent English speaker, with understanding of local language Why Binance * Shape the future of finance * Collaborate with world\-class talent in a user\-centric global organization with a flat structure * Tackle challenging projects in a fast\-paced and innovative enviornment with autonomy * Thrive in a results\-driven workplace with opportunities for career growth and continuous learning * Competitive salary and company benefits * Remote\-first, work\-from\-home arrangement (may vary depending on the nature of the role and team) Key Skills: Digital Marketing, SEO, Analytics, Email Marketing, Performance Marketing Salary: Not disclosed