Paid Ads Manager (Google & Meta)

Job Title: Paid Ads Manager (Google & Meta) Company: Sales Cafe Marketing Job Category: Digital Marketing Roles & Responsibilities: Trueform Creative is a digital marketing and web development agency in Pretoria. We work with established service, lead\-generation and e\-commerce businesses, and we measure our work on real results: leads, sales and return on ad spend. We’re a small team, so your work will directly affect our clients’ growth. The Role We’re looking for a Paid Ads Manager to plan, build, manage and optimise campaigns on Google Ads and Meta Ads for a portfolio of client accounts. You’ll own the performance of these accounts from strategy through to reporting, and you’ll work closely with the director and the creative team. * Plan, launch and manage campaigns on Google Ads (Search, Performance Max, Shopping, Display, YouTube) and Meta Ads (Facebook and Instagram) * Manage monthly ad budgets across multiple client accounts and pace spend against targets * Optimise campaigns every day for CPA, ROAS, lead quality and conversion rate * Set up and check conversion tracking: Google Tag Manager, GA4, Meta Pixel and Conversions API * Do keyword research, build audiences and structure campaigns for lead\-gen and e\-commerce clients * Write ad copy and brief the creative team on ad creative based on what’s performing * Run A/B tests on creative, audiences, landing pages and bidding strategies * Track KPIs and produce clear weekly and monthly performance reports for clients * Spot growth opportunities and suggest changes to strategy and budget * A results\-focused role where your impact is visible and valued * Direct access to leadership and room to shape how we run paid media * Exposure to a range of industries and ad budgets Work Location: In person Work Location: Pretoria, GP, South Africa Availability: Full time

Requirements * At least 2 years of hands\-on experience managing Google Ads and Meta Ads campaigns * A proven track record of improving campaign performance (please bring examples) * Solid understanding of conversion tracking, GA4 and Google Tag Manager * Comfortable working with data and turning numbers into clear actions * Able to manage several client accounts and deadlines at once * Clear written and spoken English * No degree required. We care about skills and results, not qualifications. * WordPress experience (landing pages, plugins, tracking setup) * Shopify experience (product feeds, Google Merchant Center, e\-commerce tracking) * Google Ads or Meta Blueprint certifications Key Skills: Digital Marketing, Google Ads, Meta Ads Salary: ZAR 13000 - 25000 per monthly