Online Campaign Manager

Job Title: Online Campaign Manager Company: A2A Optima Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities * Plan, create, and manage PPC campaigns across Google Ads, YouTube Ads, Meta Ads, and LinkedIn Ads . * Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities. * Monitor campaign performance and optimise bids, budgets, and ad creatives to improve ROI. * Track and analyse campaign performance metrics such as CTR, CPC, CPA, and conversions . * Perform A/B testing on ad copies, creatives, and landing pages to enhance campaign effectiveness. * Generate weekly and monthly campaign performance reports with actionable insights. * Collaborate with the marketing and content teams to align paid campaigns with overall marketing strategies. * Manage and allocate advertising budgets effectively while maintaining campaign performance. * Stay updated with the latest PPC trends, advertising tools, and platform updates . * A dynamic and collaborative work environment . * Opportunities for career growth and professional development . * Exposure to diverse digital marketing projects and clients . * Continuous learning and skill development support . Work Location: Bengaluru East, Karnataka, India Availability: Full time

Experience: 2-3 years Required Skills \& Qualifications * 2-3 years of experience in managing PPC campaigns. * Strong hands\-on experience with Google Ads and Meta Ads Manager . * Experience running campaigns on Facebook, LinkedIn and YouTube ads . * Proficiency in Google Analytics, Search Console, and conversion tracking tools . * Strong analytical and data interpretation skills . * Good understanding of keyword strategies, bidding strategies, and campaign optimisation techniques . * Excellent communication and teamwork skills . * Familiarity with SEO and digital marketing tools such as SEMrush, Ahrefs, or Moz . Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: Not disclosed