Media Activation Specialist

Job Title: Media Activation Specialist Company: ZURU Edge Job Category: Digital Marketing Roles & Responsibilities: Position Overview Take full ownership of a paid media portfolio at ZURU. As Media Activation Specialist, you'll drive paid media buying for ZURU Edge brands across TikTok, YouTube, Meta, The Trade Desk and emerging channels like retail media and programmatic DOOH. You'll manage budgets across brands, build direct relationships with platform partners, and turn performance data into real commercial impact. About ZURU ZURU is a reimagination company. We look for categories that have stood still, then we build next\-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution. Position Impact ZURU is one of the leading advertisers globally across digital and social platforms, and paid media is a big part of how our Edge brands grow. Building on the Coordinator foundation, this role adds direct partner relationships, deeper data analysis and oversight of setup work handed to our India\-based team. You'll work closely with the Paid Media Lead, the Media Planning team and brand teams, and there's a clear growth path toward Head Executive and Manager. How You'll Help Us Grow * Own and maintain the paid media strategy for an assigned portfolio of ZURU Edge brands, stepping in on other campaigns across the team as needed * Create, execute and optimise paid media campaigns across TikTok, YouTube, Meta, The Trade Desk and emerging channels like retail media and programmatic DOOH, with flawless pacing and delivery against plan * Manage paid media budgets across brands, analysing performance and recommending adjustments to hit targets * Drive campaign performance reporting with the Media Planning team, sharing learnings with brand teams and across the wider ZURU business * Grow relationships with TikTok, YouTube, Meta and Google partner reps, meeting weekly or fortnightly to unlock advanced product and investment opportunities * Work closely with the Paid Media Lead and the India\-based team, ensuring seamless communication and consistent campaign execution across both offices * Challenge current ways of working to drive new platform, process and technology adoption, including exploring AI tools once the core workload is solid * Present portfolio performance confidently to brand and content teams, and support newer Coordinators with setup questions as part of the Coordinator\-to\-Executive pathway How We Work Big ideas happen when great people work side by side, so we're office\-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office\-based. Work Location: Auckland, Auckland, New Zealand Availability: Full time

What Helps You Win Here * 2–4 years' hands\-on paid media experience (agency or in\-house), ideally with a performance marketing or buying background * Working knowledge of Meta, TikTok, YouTube or Google/The Trade Desk ad platforms, with experience in at least one and openness to learn the rest * Strong Excel skills, and comfortable using data to challenge and justify media decisions * Strong attention to detail, and you take ownership and accountability for outcomes, not just tasks * A genuine passion for digital marketing. A bachelor's degree in Marketing or a related field is preferred Key Skills: Digital Marketing, Performance Marketing Salary: Not disclosed