Digital Marketing Manager

Job Title: Digital Marketing Manager Company: ITFMEDIA PVT LTD Job Category: Digital Marketing Roles & Responsibilities: We are looking for an experienced and result-oriented Digital Marketing Manager to plan, execute, and manage digital marketing campaigns across multiple projects. The candidate will be responsible for lead generation, campaign optimization, budget management, team coordination, client communication, and performance reporting to achieve business objectives. Key Responsibilities * Plan, execute, and manage digital marketing campaigns across Google Ads, Facebook Ads, Instagram, and other relevant platforms. * Develop project-wise digital marketing strategies, campaign plans, budgets, and lead generation targets. * Monitor daily campaign performance, including impressions, reach, clicks, leads, conversions, and cost per lead (CPL). * Optimize advertising campaigns to improve lead quality, conversion rates, and return on investment (ROI). * Manage project-wise advertising budgets and ensure effective utilization of marketing funds. * Monitor lead quality, identify duplicate or irrelevant leads, and coordinate with sales teams for lead follow-up and conversion tracking. * Coordinate with graphic designers, content writers, video editors, website developers, and external vendors to ensure timely campaign execution. * Manage multiple digital marketing projects simultaneously and ensure delivery within approved timelines. * Coordinate with clients and internal teams to understand project requirements, campaign objectives, and expected deliverables. * Prepare and maintain daily, weekly, and monthly performance reports and project-wise MIS. * Monitor landing pages, website performance, conversion tracking, Google Analytics, and Meta Pixel implementation. * Identify campaign issues, analyze performance gaps, and implement corrective actions. * Ensure all advertisements and campaign activities comply with platform policies and client requirements. * Track project deliverables, campaign status, pending activities, and performance against targets. * Provide regular updates to management and clients regarding campaign performance, budgets, and lead generation results. Key Performance Indicators (KPIs) * Achievement of project-wise lead generation targets. * Improvement in lead quality and conversion rates. * Effective control of advertising expenditure and cost per lead. * Timely execution and delivery of marketing campaigns. * Accuracy and timely submission of performance reports. * Client satisfaction and successful project coordination. Work Location: New Town Kolkata Work Location: In person Work Location: WB, India Availability: Full time

Required Skills and Qualifications * Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field. * Proven experience in digital marketing, performance marketing, and project management. * Hands-on experience with Google Ads and Meta Ads Manager. * Strong understanding of lead generation, campaign optimization, CPL, CTR, conversion rates, and ROI. * Proficiency in MS Excel, Google Sheets, and performance reporting. * Knowledge of Google Analytics 4, conversion tracking, and landing page optimization. * Excellent communication, coordination, analytical, and problem-solving skills. * Ability to manage multiple projects, meet deadlines, and work in a target-driven environment. Experience: 2-3 years in Digital Marketing / Performance Marketing (preferred) Salary: As per experience and industry standards. Application Process: Interested candidates may apply through Indeed with their updated resume and details of relevant campaign experience. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: INR 14000 - 32000 per monthly