Performance Marketing Executive

Job Title: Performance Marketing Executive Company: dmg events: Energy Portfolio Job Category: Digital Marketing Roles & Responsibilities: Job Purpose We are hiring a Performance Marketing Manager to own the growth engine end\-to\-end: attracting the right audiences through paid and organic channels and converting first\-time readers into loyal, returning users. This is an opportunity to make a visible impact. Beyond improving traffic, engagement and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model. Functional Responsibilities Acquisition — bring the right audience in * Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic. * Grow organic and SEO\-driven traffic in partnership with our editorial team, building a durable, lower\-cost acquisition base that reduces reliance on paid spend. * Test and scale new channels, audiences, and creative. * Conversion \& retention — turn first\-time readers into loyal readers, and eventually into subscribers * Own and develop a conversion funnel. * Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win\-back journeys, using first\-party data to personalise. * Improve trial\-to\-paid and free\-to\-paid conversion rates as a primary KPI. * Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi\-touch attribution. * Ensure conversion tracking is accurate and trustworthy — no inflated or under\-counted conversions distorting spend decisions. * Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations. Work Location: Dubai, Dubai, United Arab Emirates Availability: Full time

Qualifications, Experience, \& Skills What we look for in the ideal candidate Key Skills: SEO, Analytics, Performance Marketing Salary: Not disclosed