Marketing Specialist

Job Title: Marketing Specialist Company: Eminence Technology Job Category: Digital Marketing Roles & Responsibilities: Job Description: Senior Marketing Executive – Direct \& Digital Marketing Key Responsibilities * Plan and execute direct marketing campaigns, including client outreach, cold calling, email marketing, and relationship management. * Manage digital marketing activities across social media, search engines, email, and other online channels. * Generate qualified leads and support business development and sales objectives. * Develop marketing content, promotional materials, and campaign strategies. * Monitor campaign performance, analyze results, and optimize marketing activities to improve ROI. * Conduct market research, competitor analysis, and identify new business opportunities. * Coordinate with sales and internal teams to ensure consistent messaging and effective lead follow\-ups. * Track marketing KPIs and prepare regular performance reports. * 4–5 years of hands\-on experience in direct and digital marketing. * Knowledge of lead generation, cold outreach, email marketing, and customer engagement. * Experience with digital marketing platforms, social media campaigns, and analytics tools. * Strong communication, negotiation, and interpersonal skills. * Ability to manage multiple campaigns and meet deadlines. * Good analytical, planning, and problem\-solving abilities. * Marketing management: 4 years (Required) * SEO: 4 years (Required) Work Location: In person Work Location: Karnataka, India Availability: Full time

Location: Bangalore Experience: 2 years Job Type: Full\-Time Preferred Qualifications * Bachelor’s degree in Marketing, Business Administration, or a related field. * Experience with CRM tools, Google Analytics, and digital advertising platforms. * Experience in the IT or technology industry would be an advantage. Interested candidates with experience in both direct and digital marketing are encouraged to apply. Benefits: Experience: Key Skills: Digital Marketing, SEO, Analytics, Email Marketing Salary: INR 400000 - 1e+06 per yearly