Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Hesper IT Labs Pvt Ltd Job Category: Digital Marketing Roles & Responsibilities: The candidate will be responsible for driving online visibility, generating leads, improving campaign performance, and maintaining strong relationships with clients. Key Responsibilities * Develop and execute comprehensive digital marketing strategies aligned with business and client objectives. * Plan, manage, and optimize campaigns across SEO, Google Ads/PPC, Social Media, and other digital channels. * Monitor campaign performance, analyze key metrics, and implement data-driven improvements. * Conduct keyword research, competitor analysis, and market research. * Manage social media campaigns and ensure consistent brand communication. * Prepare performance reports and present campaign insights and recommendations to clients. * Handle client communication, meetings, requirements, feedback, and follow-ups professionally. * Understand client business objectives and translate them into effective digital marketing strategies. * Coordinate with internal teams such as content, design, SEO, and development to ensure timely campaign execution. * Identify new opportunities to improve website traffic, engagement, lead generation, and conversions. * Stay updated with the latest digital marketing trends, tools, algorithms, and industry best practices. We are seeking someone who is strategic, proactive, client-focused, and confident in communication, with the ability to independently manage digital marketing activities and deliver measurable results. Work Location: In person Work Location: Punjab, India Availability: Full time

Experience: 0 years Location: Mohali , Punjab We are looking for an experienced and results-driven Senior Digital Marketer with 0 years of experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have strong knowledge of digital marketing channels, excellent communication skills, and the ability to confidently handle clients and understand their business requirements. * 0 years of experience in Digital Marketing. * Strong hands-on knowledge of SEO, SEM/PPC, Google Ads, Social Media Marketing, and Analytics. * Excellent verbal and written communication skills. * Strong client handling and relationship management skills. * Ability to confidently conduct client calls, meetings, presentations, and discussions. * Strong analytical and problem-solving abilities. * Good understanding of campaign performance metrics and ROI. * Ability to manage multiple projects and meet deadlines. * Strong coordination and team collaboration skills. * Proficiency in preparing reports and presenting insights to clients. Preferred Qualifications * Bachelor's degree in any field . * Google Ads / Analytics or other relevant digital marketing certifications will be an advantage. Benefits: Education: * Bachelor's (Preferred) Experience: Key Skills: Digital Marketing, SEO, SEM, Google Ads, Social Media Marketing, Analytics Salary: INR 10000 - 50000 per monthly