Marketing Manager – Wine, Hospitality & Tourism

Job Title: Marketing Manager – Wine, Hospitality & Tourism Company: Gibbston Valley Winery Job Category: Digital Marketing Roles & Responsibilities: We are seeking an experienced Marketing Manager – Wine, Hospitality \& Tourism to lead marketing across Gibbston Valley’s diverse portfolio of wine, hospitality and tourism businesses. About the role Reporting to the Head of Marketing and working closely with the executive team and business leaders, you will lead the execution of Gibbston Valley’s marketing strategy across the Winery \& Restaurant, Lodge \& Spa, and Golf Club \& Clubhouse. You will translate strategy into coordinated campaigns that grow brand awareness, visitation, direct bookings, Wine Club membership and revenue. Drawing on your expertise and performance insights, you will also recommend ways to strengthen our marketing priorities, campaigns and investment. This is a leadership role with a strong hands\-on component. You will oversee budgets, performance, creative delivery and agency relationships while also developing email campaigns, writing copy and creating content when required. Over time, you will help develop and lead the marketing and creative team needed to support the business. Your responsibilities will include * Strategy and campaign execution: Lead the annual marketing plan, campaign roadmap and key commercial initiatives across Gibbston Valley’s business units. * Cross\-business marketing: Identify opportunities to connect our wine, hospitality and tourism experiences through coordinated campaigns, shared content and thoughtful cross\-promotion. * Content and copywriting: Deliver hands\-on marketing activity, including email campaigns, copywriting and digital content, while ensuring consistency with brand positioning and guidelines. * Brand and creative oversight: Brief and guide employees, agencies and freelancers to produce high\-quality creative work that speaks to each business unit’s audience while strengthening one cohesive Gibbston Valley brand. * Paid media and placements: Lead Meta and Google advertising directly or through agency partners, and evaluate paid opportunities across relevant print and digital channels. * Budget and performance: Own and track the annual marketing budget, monitor commercial and channel performance, and direct investment toward the strongest\-performing activity. * PR and partnerships: Coordinate our external PR agency and maintain productive relationships with Destination Queenstown, Tourism New Zealand, travel trade, media, creators and other commercial partners. * Digital and on\-site channels: Oversee website content, Google Business Profiles, digital listings, review management, Wine Club marketing and on\-site guest communications. * Team and capability: Lead and develop our marketing and creative capability, setting clear priorities, workflows and performance expectations as the team evolves. * Continuous improvement: Establish effective marketing SOPs and approval processes, and regularly present results, insights and recommendations to leadership. * At least 8 years of marketing experience, including a minimum of 3 years in a leadership role within luxury, lifestyle or destination hospitality, wine, tourism, food and beverage, golf or another experience\-led consumer business. * A demonstrated record of growing brand awareness, visitation, direct bookings or revenue through measurable marketing activity. * Experience marketing multiple businesses, properties or brands to distinct customer groups under one umbrella brand. * Strong experience managing marketing budgets, Meta and Google campaigns, email and CRM tools, and performance analytics with clear ROI attribution. * Strong writing skills and the ability to translate business priorities into engaging customer communications. * Sound creative judgement and experience briefing and managing creative work. * The ability to move confidently between strategic thinking, team leadership and hands\-on execution. * Strong people leadership skills and experience working with agencies, external partners and internal business leaders. * Work in an award\-winning environment in a breathtaking vineyard setting alongside one of Central Otago’s most established brands. * Market a diverse and growing portfolio spanning wine, dining, luxury accommodation, spa, golf and visitor experiences. * Receive generous staff discounts across Lodge stays, Spa treatments, restaurant dining, Cellar Door purchases and retail wines. * Join a supportive team grounded in values that matter. * Access opportunities to learn, develop and contribute to wider strategic initiatives. * Relax and connect with your team over a complimentary glass of wine after your shift. * Be recognised through our structured Staff Appreciation Programme. * Enjoy free on\-site parking. Work Location: Gibbston, S, New Zealand Availability: Full time

Gibbston Valley is Central Otago’s founding winery and one of Queenstown’s premier wine, food and lifestyle destinations. We are a place where guests come to unwind, reconnect and experience the very best of the region. Located 25 minutes from Queenstown, Gibbston Valley brings together three distinct experiences under one name: Gibbston Valley Winery \& Restaurant, Gibbston Valley Lodge \& Spa, and Gibbston Valley Golf Club \& Clubhouse. * Permanent, full\-time position * Monday to Friday, with flexibility required for events and business needs * Based on\-site at Gibbston Valley * Base salary of $105,000–$115,000, depending on skills and experience Applicants must have current New Zealand work rights. Visa sponsorship is not available for this position. You will also need reliable means of travelling to Gibbston Valley. If you combine commercial discipline with creative judgement and are excited by the opportunity to market Gibbston Valley’s connected experiences, we would like to hear from you. Key Skills: Analytics Salary: NZD 110000 - 115000 per yearly