Marketing & Growth Manager

Job Title: Marketing & Growth Manager Company: Woofly.in - Pet Care at Home Job Category: Digital Marketing Roles & Responsibilities: We are looking for a highly driven, creative and execution\-oriented Marketing \& Growth Manager who can take complete ownership of Woofly's marketing across digital, social media, performance marketing, app, website and offline channels. Key Responsibilities 1\. Social Media \& Brand Management Manage Woofly's social media presence across Instagram, Facebook and YouTube. Develop content strategies, monthly calendars and campaigns. Coordinate shoots, creators, designers and video editors. Manage advertising budgets and optimise CAC, ROAS and campaign performance. Execute retargeting and lead\-generation campaigns. Develop strategies to increase app downloads, registrations and bookings. Develop hyperlocal marketing strategies for different pincodes. Develop offers, referral programmes and loyalty campaigns. Monitor CAC, ROAS, conversion rates, app downloads, bookings and repeat customers. Ability to independently manage projects and take ownership of outcomes. Can build and manage a marketing function from the ground up. This is an ownership\-driven role. We are looking for someone who can lead Woofly's entire marketing function and drive measurable business growth. Work Location: Delhi, India Availability: Full time

Experience: 0-1 years Salary: ₹40,000–₹60,000/month (Negotiable for the right candidate) Woofly is building an omnichannel pet\-care brand focused on making pet grooming and care more accessible, convenient and affordable. We offer at\-home pet grooming services, salon experiences and other pet\-care services through our app and offline stores. Requirements 0-1 years of experience in digital marketing, growth marketing or brand marketing. Hands\-on experience with Meta Ads and Google Ads. Experience managing marketing campaigns across multiple channels. Experience in D2C, consumer brands, startups or e\-commerce is preferred. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Content Marketing, Analytics, Performance Marketing Salary: Not disclosed