Marketing & Growth Lead

Job Title: Marketing & Growth Lead Company: 2Base Technologies Job Category: Digital Marketing Roles & Responsibilities: 2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results. This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result. * Qualified lead targets and pipeline contribution from marketing * Team direction and weekly priorities * Ideal Customer Profile definition and content strategy approval * Channel strategy and budget prioritization across inbound and outbound * Budget allocation across channels * Marketing analytics and attribution * Hiring and building the marketing team * Outbound marketing strategy and execution oversight * Email nurture strategy * Marketing and sales alignment * Marketing performance reporting to leadership Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes. * 8\-12 years in marketing, with a minimum of 3\-4 years in a senior or strategic marketing role. * Has personally owned a lead target, not contributed to one. * Has worked in or closely with a technology services, SaaS, or AI company. * Has managed a small team. * Has run inbound and outbound marketing simultaneously. * Has set up or significantly improved marketing analytics and attribution. * Has operated in or marketed to US or UK markets, which is strongly preferred and not optional. * Experience working with cross\-functional teams including sales and business development. * Thinks in terms of outcomes, not activities * Self\-directed and sets priorities independently without waiting for direction * Comfortable making decisions with incomplete information and owning the result * Honest when things are not working and does not manage upward by hiding problems * Understands that the quality of the team they build determines the quality of the results A growth\-driven environment with opportunities to lead, innovate, and upskill continuously. Work Location: Kochi, Kerala, India Availability: Full time

We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom. Experience: Education: * MBA in Marketing, Business Administration, or a related field preferred * Relevant certifications or professional training in digital marketing, growth marketing, or marketing analytics will be considered an advantage Benefits Key Skills: Digital Marketing, Analytics Salary: Not disclosed