Marketing Campaign Specialist

Job Title: Marketing Campaign Specialist Company: GIPFELHR SOLUTIONS, LLP Job Category: Digital Marketing Roles & Responsibilities: This role supports the execution and management of digital marketing activities across multiple channels, including email, websites, landing pages, forms, banners, and future digital engagement channels. The successful candidate will work closely with global and regional marketing teams to build, deploy, optimize, and maintain digital campaigns and digital experiences. The role will also be responsible for supporting localization and translation processes across multiple markets and languages. This position requires strong technical aptitude, excellent communication skills, high attention to detail, and the ability to manage multiple projects simultaneously within a fast\-paced global environment. Key Responsibilities Website \& CMS Management * Create, update, and maintain website content using Content Management Systems (CMS) such as Optimizely, WordPress, or similar platforms. * Build and maintain landing pages, forms, banners, pop\-ups, and campaign\-related web content. * Ensure website content remains accurate, consistent, and aligned with branding guidelines. * Perform quality assurance checks on web content before publication. Translation \& Localization Management * Coordinate and manage translation and localization processes for campaigns, websites, emails, and digital assets. * Work with internal stakeholders, translation providers, and AI\-supported translation tools where applicable. * Ensure translated content is delivered accurately and on schedule. * Maintain consistency across languages, regions, and digital channels. Digital Asset Management * Support the creation, adaptation, and deployment of marketing assets for global and local campaigns. * Manage campaign components including forms, audience segments, content blocks, banners, and other digital assets. * Conduct thorough quality checks before launch. Audience \& Data Management Performance Monitoring \& Optimization * Monitor campaign and digital asset performance. * Identify opportunities for optimization and continuous improvement. * Support reporting and performance analysis activities. * Recommend improvements to campaign execution processes and digital experiences. * Work closely with global and regional marketing teams across EMEA, Americas, and APAC. * Coordinate campaign priorities, timelines, and deliverables with multiple stakeholders. * Support operational excellence and continuous improvement initiatives within Marketing Operations. * Experience with Salesforce CRM or similar customer relationship management platforms. * Experience supporting multi\-channel marketing campaigns. * Familiarity with AI\-powered content creation and translation tools. * Experience working within enterprise marketing technology environments. * Exceptional attention to detail and commitment to quality. * Strong organizational and project management skills. * Ability to manage multiple priorities and deadlines. * Strong problem\-solving and analytical thinking capabilities. * Ability to work independently while collaborating effectively with global teams. * Continuous learning mindset and willingness to adapt to new technologies and platforms. Work Location: Chennai, Tamil Nadu, India Availability: Full time

Experience required: 2\-3 years of experience Required Qualifications Education \& Experience 2\-3 years of experience. Technical Skills * Experience with marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, or similar platforms. * Experience using CMS platforms such as Optimizely, WordPress, Drupal, or equivalent systems. * Ability to read and edit basic HTML. * Ability to work with AI platforms such as Claude, Copilot, Chat GPT and similar. * Strong understanding of digital marketing channels and campaign execution processes. * Experience working with forms, landing pages, email campaigns, and website content. Language \& Communication Requirements Soft Skills Preferred Experience Key Skills: Digital Marketing, Analytics Salary: Not disclosed