Marketing Associate, Digital

Job Title: Marketing Associate, Digital Company: HomeEquity Bank Job Category: Digital Marketing Roles & Responsibilities: Who We Are HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product. Position Summary The Marketing Associate, Digital will work closely with the Digital Marketing team to support the development and execution of digital marketing programmes, campaigns and initiatives that drive business objectives and enhance the customer experience. The role will primarily support day\-to\-day website and landing\-page updates, paid digital campaigns, content development and digital project delivery, working closely with multiple internal stakeholders, agencies and technology vendors. MAJOR ELEMENTS OF THE ROLE * Marketing Strategy \& Programme Management * Coordinates day\-to\-day website and landing\-page updates, including content changes, QA/UAT, campaign tracking, A/B testing, launches and ongoing optimisation, working with internal stakeholders, agencies and technology vendors as required. * Supports the planning, execution and optimisation of paid digital campaigns, working closely with media agency partners across channels such as paid search, paid social and display. Reviews campaign performance and agency recommendations to identify opportunities for optimisation. * Writes, proofreads and edits content for websites, landing pages, digital campaigns and other marketing initiatives. * Manages project requirements, timelines, workback schedules, stakeholder approvals, dependencies and deliverables across multiple internal teams, agencies and vendors to support the successful execution of digital marketing initiatives. * Works collaboratively across Brand, Product, Marketing, CX, Sales, Technology, Legal, Compliance, Privacy and Risk to coordinate requirements, reviews, approvals and delivery of digital marketing initiatives and customer experiences. WHY WORK AT HOMEEQUITY BANK? Great Environment HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way. Celebrating Great Work and People We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders. Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity. Work Location: Toronto, Ontario, Canada Availability: Full time

Qualifications SKILLS AND EXPERIENCE REQUIRED * 2–4 years of digital marketing experience, preferably within the financial services sector. * Strong knowledge and practical experience across digital media and analytics platforms, including Google Ads, Meta Ads Manager and Google Analytics 4, with the ability to analyse campaign and website performance, understand measurement and tracking, evaluate agency recommendations, and translate insights into optimisation opportunities. Media agency experience is preferred. * Experience working with website content management systems (CMS), such as Contentful, and supporting website and landing\-page updates, testing and digital experience initiatives. * Experience with content development, copywriting, requirements gathering and digital project coordination, including working across multiple internal stakeholders, agencies and vendors. * Proficient with Microsoft 365 tools, including Word, PowerPoint and Excel. Experience with Canva or similar content\-creation tools is an asset. * Bachelor’s degree in Marketing, Business, Communications or a related field is an asset but not required; equivalent relevant digital marketing experience will be considered. From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more. The Perks (for eligible employees) * HomeEquity Bank offers a competitive total rewards package that includes: * Extended health and dental benefits * Employee \& Family Assistance Program * Employer\-Matched Group Retirement Savings Plan * Employee Share Investment Plan * Well\-being initiatives including: a wellness account; virtual self\-care programs and extended mental health benefits * Employee corporate discount for GoodLife Fitness HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics Salary: Not disclosed