Manager - Performance Marketing

Job Title: Manager - Performance Marketing Company: Nykaa Job Category: Digital Marketing Roles & Responsibilities: Role Overview : Performance Marketing Manager to lead our upper\-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform\-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : * Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns * Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan * Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) * Optimize install campaigns to improve cost per install, installation rates, post install performance. * Manage all the programmatic campaigns – from ideation to media planning and optimization. * Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. * Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. * Identify trends and insights, and optimize spend and performance based on the insights * Plan, execute and measure experiments and conversion tests * Collaborate with internal teams to create landing pages and optimize the user experience * Utilize the strong analytical ability to evaluate end\-to\-end customer experience across multiple channels and customer touchpoints * Instrument conversion points and optimizes user funnels * Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate * Managing budgets and financial for digital marketing initiatives for the organization. Work Location: Mumbai, Maharashtra, India Availability: Full time

Knowledge, Skills \& Qualification Requirements : Key Skills: Digital Marketing, SEO, SEM, Performance Marketing Salary: Not disclosed