Lead (Content & Social Media Marketing), Group Marketing

Job Title: Lead (Content & Social Media Marketing), Group Marketing Company: Singapore Institute of Management Job Category: Digital Marketing Roles & Responsibilities: The Lead for this role must be able to carry out the following: * Drives demand generation for business results through content and social strategy, using data and stakeholder alignment to improve conversion while maintaining a strong brand. * Builds and manages a clear, compelling brand narrative, using insights to create content that strengthens brand perception, engages audiences, and improves the customer journey. Develop and own the end\-to\-end content and social media strategy aligned to brand narrative, commercial objectives, and customer journey stages, from awareness through to conversion. * Brand Narrative \& Perception Build and maintain a clear and consistent brand voice across all content and platforms. * Stakeholder Management Lead and deliver integrated campaigns across different channels, ensuring consistent messaging. * Content \& Design Development Establish KPIs and measurement frameworks, lead deep performance analysis across content and social channels (engagement, reach, conversion, attribution). Translate insights into actionable strategies that continuously improve effectiveness. * Conversion Acceleration \& Funnel Optimization Work Location: Clementi, S00, Singapore Availability: Full time

Requirements * Bachelor’s degree in Marketing, Communications, Design, or related field * 8–12\+ years of experience in content, social media, brand communications, or design * Proven experience in leading data\-driven content strategy and delivering integrated content and visual campaigns * Strong strategic thinking and storytelling skills, with the ability to translate business goals into clear and engaging content * Proven experience in content planning and editorial leadership across multiple social media channels * Ability to develop and deliver visual design and creative assets, including social media content, campaign visuals, and basic motion or video * Strong understanding of major social media platforms (e.g., LinkedIn, Instagram, TikTok) and how to use them effectively * Experience in using data and analytics to track performance and improve content and campaign outcomes * Strong stakeholder management and influencing skills, with the ability to work across teams and align priorities * Experience in leading teams and managing external agencies to deliver high\-quality work undefined * Creative and data\-driven mindset * Good command of the English language. Mandarin would be a plus. * Strong sense of ownership and accountability * Collaborative and able to work effectively across teams * Adaptable and comfortable in a fast\-paced environment * High attention to detail with a strong focus on brand consistency Key Skills: Social Media Marketing, Analytics Salary: Not disclosed