Junior Digital Marketing Strategist

Job Title: Junior Digital Marketing Strategist Company: Shero Commerce Job Category: Digital Marketing Roles & Responsibilities: We're hiring a Junior Digital Marketing Strategist who understands how digital marketing channels work together and wants to develop into a well\-rounded strategist. Someone who can connect the dots, think critically, use data to make recommendations, and understand how different channels contribute to business growth. You'll work closely with senior strategists, account managers, and channel specialists to help turn client business goals into measurable marketing strategies and make sure those strategies translate into results. * Help develop cross\-channel marketing strategies that connect client business goals to measurable KPIs, channel priorities, and actionable initiatives. * Build and maintain 90\-day marketing roadmaps across PPC, CRO, Email/SMS, SEO, and Organic Social, working with channel specialists to align priorities. * Analyze the customer journey, from acquisition and conversion to retention and repeat purchases, to identify opportunities for growth. * Research client businesses, competitors, audiences, and market trends to understand what influences performance. * Identify where marketing efforts are falling short and recommend what needs to change, whether that's the campaign, creative, offer, website, or retention strategy. * Help prioritize initiatives based on business impact rather than individual channel performance. * Apply a working understanding of paid media platforms like Meta Ads and Google Ads to evaluate performance, identify opportunities, and contribute to broader marketing strategies. * Collaborate with paid media specialists on campaign planning, audience strategy, budget recommendations, creative testing, and performance improvements. * Understand how channels like PPC, SEO, CRO, Email/SMS, and Organic Social contribute to acquisition, conversion, retention, and overall business growth. * Evaluate marketing performance using metrics like ROAS, CAC, MER, CVR, AOV, and LTV, with an understanding of how these relate to business profitability. * Identify opportunities across landing pages, product pages, conversion funnels, customer journeys, and lifecycle marketing. * Work with channel specialists to ensure individual tactics support the client's overall strategy and business goals. * Analyze performance across marketing platforms, GA4, Shopify, and reporting dashboards to identify trends, challenges, and growth opportunities. * Turn data into clear insights and recommendations that clients and internal teams can act on. * Use AI tools regularly to support research, data analysis, competitive insights, strategy development, reporting, and workflow efficiency. * Demonstrate good judgment when using AI, including validating outputs, questioning recommendations, and applying business context rather than relying on generated answers. * Stay curious about emerging AI capabilities and how they can improve marketing strategies, internal processes, and client results. * Support monthly performance reviews, quarterly business reviews, and client strategy presentations. * Work with project managers and channel teams to translate recommendations into clear priorities and deliverables. * Track strategic initiatives, flag delays, and help evaluate whether the work is producing the intended results. * Help determine what we should keep doing, what we should change, and what we should stop doing altogether. * 2–3 years of digital marketing experience, ideally with exposure to multiple marketing channels and ecommerce businesses. * A strong understanding of cross\-channel marketing strategy and how PPC, SEO, CRO, Email/SMS, and Organic Social work together to drive business growth. * Practical familiarity with Meta Ads and Google Ads, including campaign structure, targeting, budgets, optimization, and performance analysis. Hands\-on campaign management experience is a plus. * Strong analytical skills and comfort working with GA4, Shopify, reporting dashboards, and marketing performance data. * An understanding of ecommerce metrics like CAC, MER, ROAS, AOV, conversion rate, LTV, and retention. * Experience using AI tools in your daily work, with examples of how you've applied them to research, analysis, marketing strategy, reporting, or improving efficiency. * The ability to look beyond individual channel metrics and understand how marketing decisions affect overall business performance. * Experience contributing to marketing strategies, including setting KPIs, identifying opportunities, recommending channel priorities, and supporting actionable roadmaps. * Strong communication, research, organization, and problem\-solving skills. * A proactive approach to client work. You spot problems and opportunities, bring recommendations to the table, ask thoughtful questions, and follow up when something needs attention. * The ability to collaborate with channel specialists and project managers to keep marketing initiatives aligned with client goals. * Good judgment when prioritizing work based on potential business impact. * Comfort discussing performance insights and recommendations with internal teams and clients in clear, confident language. * Strong follow\-through and accountability for assigned initiatives. At Shero Commerce, we don't believe in marketing for the sake of marketing. We care about understanding our clients' businesses, finding opportunities that will make a measurable difference, and bringing the right people and channels together to make it happen. You'll work alongside experienced strategists and specialists across paid media, CRO, email, SEO, creative, and ecommerce technology, gaining exposure to different industries, business models, and growth challenges. You'll have the opportunity to contribute to real client strategies, sharpen your analytical skills, explore emerging technologies, and develop into a strategist who can eventually own and lead client accounts. If you want to move beyond individual marketing channels and learn how to grow businesses, we'd love to meet you. Shero offers a competitive benefits package, including private medical insurance, pension, annual leave plus bank holidays, and opportunities for learning and development, within a supportive, inclusive, remote\-first team culture. Full details will be provided separately during the hiring process. This is a full\-time (40 hours per week), remote, UK\-based position. We offer flexible working, with core hours of 9:00 am to 3:00 pm Eastern Time (New York), Monday to Friday. During core hours, you will be expected to be working and available for meetings, calls, and messages. This is 2:00 pm to 8:00 pm UK time for most of the year, or 1:00 pm to 7:00 pm UK time for a few weeks each spring and autumn when the U.S. and UK change their clocks on different dates. Your remaining hours can be scheduled flexibly outside the core window, in agreement with your manager. Work Location: Remote, UK Availability: Full time

At Shero Commerce, we help ecommerce brands grow by bringing together paid media, conversion optimization, email marketing, SEO, organic social, and the overall customer experience. Benefits Working requirements Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing Salary: Not disclosed