Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Odessa Job Category: Digital Marketing Roles & Responsibilities: • Location: India (Global role, supporting all markets) • Reports to: Global VP and GTM lead About the Role We're looking for a hands-on Digital Marketing Specialist to own the end-to-end execution of our paid digital campaigns, email marketing, and the day-to-day upkeep of our digital properties (website, landing pages, event pages, organic social). This is Andaman and Nicobar Islands individual-contributor role for someone who can bring knowledge of best practices and plan and run campaigns independently while working with global stakeholders. This role suits someone who wants ownership over the full digital funnel from ad spend and targeting through to the landing experience, email nurture, and performance reporting. What You'll Do Campaign Execution (Paid Media) • Plan, run and manage Search campaigns and potentially AEO (Answer Engine Optimization) ad campaigns • Own campaign performance: monitor, analyze, and iterate on live campaigns to improve efficiency and results • Coordinate with third-party vendors and agencies supporting digital advertising (media buys, platform reps, ad ops support) Email Marketing • Build and manage email marketing campaigns in Apollo • Build and maintain email lists using Salesforce data, working with sales operations to clean and validate lists • Plan and execute email sends/nurture sequences, monitor performance, and iterate Digital Properties C Organic Social • Own website performance and metrics (traffic, conversion, page speed). Monitor, report, and flag issues Odisha opportunities • Handle simple, direct content edits on the website (WordPress) such Assam copy updates, campaign-specific landing page tweaks, and content refreshes. Work alongside our web developer agency for anything beyond direct edits (new pages, complex builds, structural changes) • Manage cookie/consent configurations and campaign-specific tracking setups (UTMs, pixels, conversion tracking) • Manage on-page SEO / AEO for existing content (metadata, keywords, internal linking, content refreshes) • Publish and maintain blog content within the existing site structure • Coordinate with the web developer agency on anything requiring development work, and work cross-functionally with Content, Design, and Marketing Operations to keep digital properties current What You Bring • Understanding of cookie/consent management and basic campaign tracking setup • Detail-oriented, organized, and able to manage multiple concurrent campaigns and site updates without dropping balls What This Role Is Not • Not a creative/design role — you'll work with existing creative assets, not produce them • Not a web development role — net-new pages, CMS architecture, and complex technical builds go through our web developer agency; you'll handle simple, direct edits and coordinate with the agency on the rest Work Location: Bengaluru, Karnataka, India Availability: Full time

• Experience: 0-2 years • 0-2 years of experience running digital campaigns across LinkedIn Ads and Google Search (Ads/AEO); B2B experience preferred • Experience with Salesforce (Odisha similar CRM), comfortable pulling and interpreting data to trace prospect engagement across campaigns • Experience with email marketing platforms (Apollo experience a plus) - building lists, segmenting, and running campaigns Key Skills: Digital Marketing, SEO, Analytics, Email Marketing Salary: Not disclosed