Head of Ecommerce

Job Title: Head of Ecommerce Company: Orbit Verify Job Category: Digital Marketing Roles & Responsibilities: * Develop and execute the overall digital marketing strategy aligned with business and revenue objectives. * Drive customer acquisition, engagement, conversion, and retention across digital channels. * Develop strategies to increase website and marketplace traffic, sales, and brand visibility. * Identify new digital marketing opportunities, platforms, and emerging trends. * Plan and execute marketing campaigns for new product launches, offers,festive seasons, and promotional events. * Lead performance marketing activities across Google Ads, Meta Ads, YouTube, Amazon Ads, and other relevant platforms. * Plan and manage monthly advertising budgets and ensure optimumROI/ROAS. * Monitor key metrics such as ROAS, CAC, CPC, CPM, CTR, CVR, revenue,and conversions. * Develop and implement strategies for customer acquisition and remarketing. * Continuously optimize campaigns based on performance data and customer behavior. * Work closely with the E\-commerce team to improve conversion rates and overall online revenue. 3\. Social Media Management * Develop and execute the social media strategy across Instagram, * Facebook, YouTube, LinkedIn, and other relevant platforms. * Plan monthly social media calendars and ensure timely execution. * Increase followers, engagement, reach, brand awareness, and community interaction. * Track social media trends and develop relevant, engaging, and platform\-specific content. * Manage social media campaigns, contests, collaborations, and promotional activities. 5\. Graphics \& Creative Management * Lead and manage the creative/graphic design team. * Define creative requirements for social media, performance ads,marketplaces, website, campaigns, and promotions. * Review and approve designs, videos, banners, product creatives, and other marketing assets. * Ensure all creatives maintain consistent brand guidelines and visual identity. * Work with designers and video editors to improve creative quality and campaign performance. * Develop creative concepts specifically focused on improving advertising CTR and conversions. * Work closely with marketplace teams to support growth across platforms such as Amazon, Flipkart, Myntra, Nykaa, and other relevant marketplaces. * Develop marketing strategies for marketplace visibility, traffic, conversions, and sales. * Coordinate marketplace advertising and promotional campaigns. * Analyze marketplace performance and identify opportunities for growth. * Ensure product listings, images, A\+ content, banners, and promotional * creatives are optimized from a marketing perspective. * Develop and execute influencer marketing strategies to increase brand awareness and sales. * Identify relevant influencers, creators, and content partners. * Manage influencer campaigns, collaborations, deliverables, and performance. * Explore affiliate and creator\-led marketing opportunities. * Measure campaign effectiveness and ROI. * Work with SEO teams/agencies to improve organic traffic and search visibility. * Oversee website content, landing pages, banners, and promotional communication. * Identify opportunities to improve website conversion and customer journey. * Coordinate with CRM teams for email, WhatsApp, SMS, and remarketing campaigns. * Develop strategies for customer retention and repeat purchases. * Track and analyze marketing performance across all digital channels. * Prepare regular reports covering sales, leads, traffic, engagement, ROAS, CAC, conversions, and marketing ROI. * Use data and customer insights to improve marketing decisions. * Conduct competitor and market analysis. * Present marketing performance and growth plans to senior management. 10\. Team Management * Build, manage, and mentor the marketing team including performance marketers, social media executives, content writers, graphic designers, video editors, and other digital marketing resources. * Set KPIs and performance objectives for the marketing team. * Ensure timely execution of campaigns and marketing deliverables. * Coordinate effectively with E\-commerce, Sales, Product, and other internal teams. * Manage external agencies, freelancers, influencers, and other marketing partners Work Location: Mumbai, Maharashtra, India Availability: Full time

Experience\-5 years ctc range\-15 lpa Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed