Founding DTC Growth Marketing Manager, Silvie

Job Title: Founding DTC Growth Marketing Manager, Silvie Company: Pontosense Job Category: Digital Marketing Roles & Responsibilities: The role This is the founding growth seat at Silvie. You own our three core channels yourself: search (SEO and AI search), paid ads, and social. You plan the campaigns, launch them, read the numbers and decide what gets more budget. You work with the Head of Brand and Marketing, who owns the brand and creative, and with product on the site and the funnel. This is a hands\-on role. You don't brief an agency to do it, you do it. This is for you if * You have grown a consumer or DTC brand, and you have run SEO, paid ads and social yourself, not just managed someone who did * You can show the campaigns, the content and the numbers behind them * You have taste: you know a good ad when you see one, and why * You make calls with limited data, then let the results change your mind Where this goes As Silvie scales, this role grows into leading a growth team of your own. Work Location: Toronto, Ontario, Canada Availability: Full time

The details * Pay: $100,000 to $150,000 CAD base salary * This is a new role, created to grow the team, not a backfill * How we hire: typically an initial interview, a short case, and a final interview in person with our CEO and members of the team. We may adjust this depending on the role * We leverage AI tools in our hiring process, but prioritize human input and manual review If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants. Key Skills: SEO Salary: $100,000 to $150,000