Digital Marketing & Web Executive

Orion Educational Society (OES) is hiring a Digital Marketing & Web Executive with strong technical, analytical, and creative skills. The role involves independently managing our website, SEO, digital campaigns, social media, analytics, and creative communication. We are looking for a hands-on professional who can translate ideas into effective digital experiences and measurable results. This is a great opportunity to build a career in the Digital Marketing domain. Interested candidates looking to grow in Digital Marketing are encouraged to apply. This role offers hands-on exposure to real-world Digital Marketing projects.

Key Responsibilities. Website Management & Development. Independently manage the OES WordPress website using Elementor, RankMath, and HTML/CSS. Build responsive landing pages and convert design mockups or AI-generated layouts into functional webpages. Manage website content, interactive features, certificate verification, impact reporting, and donor-facing digital applications. Optimise page speed, UI/UX, mobile responsiveness, and website performance. Coordinate with developers for advanced requirements. SEO & Digital Marketing. Execute on-page, off-page, and technical SEO, keyword research, and search ranking improvements. Plan and optimise Google Ads, Meta Ads, LinkedIn campaigns, and SEM/PPC activities. Manage campaign budgets, audience targeting, conversion tracking, A/B testing, and landing-page performance. Execute email marketing and lead-nurturing campaigns for donors, CSR partners, employers, and other stakeholders. Creative Design & Communication. Develop digital creatives, advertisements, presentations, infographics, and campaign assets. Design professional PowerPoint presentations, proposals, brochures, annual reports, impact reports, and case studies. Develop and adapt content for websites, social media, advertisements, and email campaigns. Use AI-assisted design, content, video, and digital tools to improve creative output. Social Media & Content. Manage social media publishing, scheduling, engagement, and platform-specific optimisation. Coordinate digital campaigns, creatives, reels, videos, and other communication assets. Maintain content calendars, brand consistency, and regional-language and mobile-first communication, including WhatsApp content. Analytics & Performance. Work with GA4, Google Search Console, Google Tag Manager, and Looker Studio. Develop performance dashboards and prepare weekly and monthly reports. Track website traffic, CTR, conversions, engagement, bounce rates, campaign ROI, and other KPIs. Identify performance gaps and recommend data-driven improvements. Digital Operations. Maintain task trackers, digital asset libraries, content calendars, and reporting systems. Coordinate with internal teams, agencies, and developers to ensure timely delivery. Stay updated on digital technologies, SEO, advertising platforms, analytics, and AI tools. Required Skills & Experience. Minimum 2 years of relevant hands-on experience. WordPress, Elementor, RankMath, HTML/CSS, independent webpage development, and troubleshooting. SEO, SEM/PPC, Google Ads, Meta Ads, LinkedIn Campaign Manager, and conversion optimisation. GA4, Google Search Console, Google Tag Manager, Looker Studio, and SEO tools such as SEMrush or Ahrefs. Photoshop, Illustrator, Canva, PowerPoint, and digital content creation. Professional presentation design, digital creatives, reports, and written communication. Understanding of UI/UX, website performance, digital applications, and AI-assisted workflows. Strong analytical, communication, problem-solving, and coordination skills. Who Should Apply? We are looking for someone who is equally comfortable building a webpage, optimising a campaign, interpreting performance data, and developing compelling visual communication. Candidates with demonstrated experience across website development, SEO, paid advertising, analytics, and creative design will be preferred. Candidates with strong communication skills and a willingness to learn are encouraged to apply. Freshers and experienced professionals meeting the above criteria are welcome to apply. Only candidates matching the required skill set and experience level will be considered.