Digital Marketing Specialist – B2B Lead Generation & Meta Ads | Fashion Exports & D2C

Job Title: Digital Marketing Specialist – B2B Lead Generation & Meta Ads | Fashion Exports & D2C Company: PREWAL Job Category: Digital Marketing Roles & Responsibilities: Digital Marketing Specialist – B2B Lead Generation \& Meta Ads About the Role We are looking for a hands\-on Digital Marketing Specialist who can support international buyer acquisition for our fashion manufacturing and export business while helping launch and grow our upcoming D2C fashion brand. The initial focus will be international B2B buyer acquisition, with D2C marketing responsibilities expanding as our brand launches. Key Responsibilities B2B Lead Generation \& Export Marketing • Manage buyer follow\-ups, nurture prospects, and generate qualified enquiries and business meetings. • Develop outreach messages and email sequences tailored to different buyer segments. • Maintain CRM records, track the lead pipeline, and report on responses, qualified leads, and meetings generated. • Set up, manage, and optimize paid campaigns on Instagram and Facebook through Meta Ads Manager. • Handle audience research, targeting, retargeting, campaign budgets, and performance monitoring. • Support Instagram content planning, social media growth, influencer partnerships, and brand collaborations. • Set up and monitor conversion tracking using Meta Pixel, GA4, and UTM links, with technical support where required. • Track relevant campaign metrics, including cost per lead, cost per acquisition, conversions, and return on ad spend. • Understanding of audience targeting, retargeting, budget management, and campaign testing. Success in this role will be measured through qualified buyer enquiries, meetings generated, and improvements in paid campaign performance as the D2C brand launches. • One B2B lead generation or outreach campaign you personally managed. • One Instagram/Facebook advertising campaign you personally managed through Meta Ads Manager. For each example, mention your responsibilities, tools used, and measurable results. Include the approximate advertising budget where applicable. Anonymized examples are welcome. Work Location: Gurugram, Haryana, India Availability: Full time

Requirements • Experience using LinkedIn and email outreach to identify, engage, and follow up with business prospects. • Fashion, apparel, manufacturing, export, or e\-commerce experience is preferred. Key Skills: Digital Marketing, Meta Ads, Email Marketing Salary: Not disclosed